LAND & WATER 
September 13 1917 
By Appointment 
to 
(S ^^^/Ma 
His Majesty 
The King. 
TRENCH COAT 
The Most Reliable Military Waterproof Produced 
Self-Praise is no Recommendation. 
READ what an Officer says about 
Aquascututn. 
" March 30, 1917. 
" My old Aquascutum I have had out here since the 
end of July, 1916, and it has given every satisfaction. 
" It has given perfect protection against rain, snow, 
sleet, icy cutting wind and liquid mud right through 
this Winter Campaign, which is acknowledged by all to 
have been the worst of the three as regards weather 
conditions." 
Tht original may he feev hi/ nnynve interested. 
There is only one AQUASCUTUM. 
Do not accept inferior imitations. 
Sold in all principal towns by our 
recognised Agents. 
TRENCH COAT 
OdIt Hei(lit and Cheat 
Measuremvnt required. 
99 Waterproof 
Coat Specialists 
for over 
50 years. 
Regd. 
VALISE. 
Dispenses with Wolsehy and Blankets. 
Waterproof Bd 6 Valise in One. 
VEIiMlN PROOF. WEJQHT ABOUT 10 Ihs. 
CONSTRUCTED TO HOLD ALL KIT AND 
TO STAND HARD WEAR FOR AN 
INDEFINITE PERIOD. 
Complete with Straps, Name and 
Regiment painted on - Si Gns. 
l.Tlract from Officer's Letter B.E.F.— 
" I am convinced no sane man seeing your Valise 
and another make side by side would fail to take the 
former. We've been moving about a considerable 
amount during the past few months, packing up at 
a moment's notice and pushing off and having to 
'travel light,' and I've seen what a business other 
men's batmen have packing stuff into Valises other 
than Aquascutums. and how when it's needed for use 
everything has to be tipped out and a bed made. 
whereas 1 simply say to my man "roll up,* and the 
whole business is finished in a few minutes — and at 
the other end of the journey it's simply a matter of 
unrolling, ' et voila ' !" 
rht original of above mrnj be seen by anyone interested 
100 REGENT STREET, 
Ltd, LONDON, W. 1. 
AUTUMN SEASON 
BLACKPOOL in the Autumn Season 
IS a poem of social life. u is full 
of dignified pleasures charming dull care away 
In September Blackpool has no equal as a 
social resort. 
dl ALL the summer pleasures continuem full sw.ng-there 
^ .s no break. Concerts- vocal and instrumen.a|ii„ fine 
u round.ngs by the cost artistes. U^onderful theatre! 
and pleasure pa aces and London's best plays with London 
. the cpno^ne of Blackpool tn the glonous .Junnf Season 
^ Tpon^ Zr^ "' '■"'^'^ magnificent, splend.d to look 
upon, and the seas are never to be forgotten 
Outdoors the livelong day-Mus,c, Goif, Tcnni, and Dnv.n, 
AUTUMN PROGRAMME 
. . FREE . . 
From G. BATrV. TOW.N HALU BLACKPOOL. 
^ 
