May 2, 1918 
Land & Water 
37 
THE 
Veterans Association 
An Imperial Memorial 
to the 
Heroes of the Great War 
War found us unprepared, but not dismayed ; our youth 
and manhood — sailors, soldiers and civilians alike— thrust 
themselves between us and the armies of the Hun, held 
them at a terrible cost, and protected our homes from 
German aggression and German brutality. For nearly four 
years they have fought for us, and those who return at all 
return as Veterans — "Veterans such as before the war 
we never knew". 
We sent them out, encouraging them with brave words 
and stirring appeals. They left us safe at home and went 
into the shadows to fight for us and for our children, for our 
Empire and all that our Empire means to us — for all that 
is human and decent in life. 
The parting was bitter, but the return should be trium- 
phant ; their task finished, they should learn the warmth 
of our gratitude . . . such was our thought, such was our 
determination ! Are we so mindful of that resolution now 
as we were in the first flush of our enthusiasm ? 
In the heart of London stands the Veterans Club, its 
doors open to every returned sailor and soldier who needs 
comfort, advice or aid. Men from all parts of the world, 
alone in London, turn to it naturally, certain of welcome 
and hospitaUty — good beds, food, and warmth. This is the 
home of the Veterans, equipped and maintained by the 
freewill offerings of those whose lot it is to remain at home. 
It is not an imposing Club ; there is no great luxury in 
the appointments ; the accommodation is by no means 
ample — is, indeed, quite inadequate. Yet the men them- 
selves are profoundly grateful to their hosts, and express 
their appreciation in glowing letters. These letters, and the 
increasing difficulty of providing adequate hospitality, de- 
termine the Committee now to present this special appeal. 
The growing demands upon the resources of the Club 
cannot be met by the donations, however generous, of the 
few who have hitherto endeavoured to satisfy the urgent 
call for larger rooms, better service and — over and above 
all — more beds. Are we content to leave this work to the 
support of a small section of the community ? Is that the 
full measure of our gratitude ? 
Surely not ! The need has but to be widely enough 
known to secure that a larger and a nobler Veterans Club , 
Shall be possible here, in the heart of the Empire — a building 
that shall be 
An Imperial Memorial 
to those who have fallen, a rallying point for those who 
survive. 
That is the aim of the Veterans Association — to secure 
additional support for the development of their scheme, so 
as to enable them to receive all fighting and ex-Service men 
in a building dedicated to their service who have fought 
our battles on sea and land. 
It costs ;f 100 to dedicate a bedroom in the proposed new 
premises of the Veterans Club. Already more than thirty 
such donations have been made for the purpose of dedicating 
bedrooms to some fallen hero or some glorious deed . . . with- 
out a doubt many will wish to follow the example thus set. 
But it is only by a constant flow of donations, small or 
great, that the Veterans Club can be supported and its 
sphere of usefulness enlarged. Give therefore generously 
according to your means. It is a gift to the men who have 
fought for you and saved your country — Heroes of the 
(ireat War. 
All donations should be addressed to the Secretary. 
Veterans Association, -17 Bedford Row, W.C.I 
(KegisttrrJ under the War Chariliri Act, 1916) 
Trustees : The Hi. Hon. Sir Henry Bargrave Deane. 
Regd. Cox Esf.. James A. Malcolm Esj 
Hon.Treasurers : C. L. Collard IZs/., M.A.,B.C.L.. Sidnev Hanev l£sq.,M.n. 
Bankers : Messrs. Cox &■ Co., 16 Charing Cross, S.W.I ' 
Messrs. Drummond, 49 Charing Cross, S.W.I j 
Messrs. Holt #- Co. ( Woodhead's Branch), 44 Charing Cross, S. W ,1 j 
AT THE FRONT 
Extract from a letter received from France : — 
" It is impossible to express 
the comfort we derive from 
a cup of hot 0X0 when 
returning after a cold night 
job." 
Hot 0X0 is an inesti- 
mable boon to the fighting 
forces at this time of the 
year. 
It aids and increases nutri- 
tion ; it stimulates and 
builds up strength to 
resist climatic changes, 
and is invaluable for all 
who have to undergo exer- 
tion either to promote 
fitness or to recuperate 
after fatigue. 
Sole Proprietors and Manufacturt-i-- 
0x0 Limited, Thames House, London, E.C.4 
