Supplement to LAND 6? WATER 
November 7, 1918 
FOLLOW THE LEAD 
of Ihe thousand* of officers who are fighting in the 
Trenches equipped with 
a 
Cj^e J^mous 
9» 
/Moscow 
\^ SERVICE KIT 
Largest stock in London ready (or immediate wear. 
Field and Trench Boots, Prismatic Binoculars, Compasses, 
baddlery, etc., and every requisite (or Naval and Military Ofiicers. 
Officers On Leave and Others 
Will find an excellent selection o{ Mudi ready (or any emergency 
MOSS BROS\t^d" 
-'i 20 & 21 KINGSLJCOVENT ^ ^ „ --^ 
i^«i. & 25. 31 & 32 BEDFORD ST., J GARDEN "''^'^ rMnnK ' 
SUPER* 
FOOTW^EAR 
forOfficeps 
At last your 
SANATOGEN 
must cost you more 
Temporary Increase Unavoidable 
aairi 
Until this — the fifth year of the 
War— SAN ATOGEN has remained 
one of the vef^y few good things that 
have never "gone up." 
Despite the enorinous and ever-growing 
increase in the cost of raw- materials, manu- 
facture, -etc. — despite, too, the phenomenal 
demand for SANATOGEN and the relative 
scarcity pf supplies — we have not added 
even a half-penny to the original advertised 
selling-prices. 
We hoped to maintain that policy : had it 
been commercially possible we should have 
done so. But one of the basic ingredients of 
SANATOGEN has now become so costly 
that we are compelled either to lower the 
quality of SANATOGEN or to raise the 
retail pric s. 
The first courss is unthii^kable ; in no 
circumstances would we make the slightest 
change in the quality of SANATOGEN, on 
which its whole virtue depends. We have 
therefore decided to charge a litile more for 
it, but with the proviso that the old prices will 
he restored at the earliest possible moment. 
Please note carefully 
the following points : — 
(1) Taking the largest- sized tin as a standard of 
comparison the new cost of Sanatogen works 
out nt slightly less than 2id. per dose, instead 
of 2d. 
(2) Apart from its wonderful tonic effects, 
Sanatogen yields so much concentrated nutri- 
ment that it more than repays its cost in 
food-value alone. 
(3) Medical men and Hospitals will continue lo 
be supplied with Sanatogen at the old prices. 
(4) The new prices, which take effect as from 
O tober 1st, 1918, are as follows:— 
9/6 size is now 10/9 
5/- size is now 5/9 
2/9 size is now 3/3 
1/9 size is now 2/3 
(5) The prices of our other preparations — in- ' 
eluding FORMAMINT TABLETS— /lape NOT 
been increased. 
(6) As the demand for both SANATOGEN and 
FORMAMINT is far in exce s of the supply, 
they will have to be strictly rationed (his winter; 
so you should order them from your chemist as 
soon as possible. 
GENATOSAN. LIMITED 
(British Purchasers of Ihe Sanatogen Company) 
1 2, Chenies Street London, W C. 1 
(Chsirman: The ViKountosi Rhondda.) 
R 
