
Pictured above is a section of the small grain breeding and test plots of the Coker’s Pedigreed Seed Company, Hartsville, S. C. This layout— 
the largest of its kind in the country—covers many acres and includes hundreds of strains and varieties of oats, rye, wheat and barley and many 
thousands of test rows. The small grain breeding program of the Coker’s Pedigreed Seed Company is planned so as to insure constant improvement 
in the already established varieties and has resulted in the breeding and introduction of such outstanding oats as Victorgrain and Fulgrain, and 
Redhart and Hardired wheat which are adding to the yields and profits of Southern farms. 
HE introduction of the combine has changed the oat variety picture. 
When oats were cut with a cradle or binder it was not necessary to 
wait until they were thoroughly ripe. Little lodging had taken place 
at this time. A stiff straw was not of such importance. Appler, Red Rust 
Proof, Fulghum and old Fulgrain varieties could all be handled nicely. 
But when harvesting with a combine became a general practice, the 
oats had to be left until they were dead ripe; if weather conditions were 
not ideal these varielies invariably lodged badly. 
Those of you who planted Victorgrain and Fulgrain 4 the past year 
have noted the remarkably good straw that these oats have. Further- 
more, the taller the oat the greater the wind pressure and correspondingly 
greater lodging. In these two varieties the straws are stiffer and shorter; 
the heads are strong and well balanced, which give them excellent 
lodging resistance—a most important character any year but essential 
during adverse seasons. In any oat growing program, it is well to have 
oats ripen over a period of time and not all at once, so as to safely ex- 
tend the harvesting period. Stanton ripens a week to ten days later than 
Victorgrain and Fulgrain 4 and supplements ideally these varieties. 
Higher production, rust, smut and cold resistance of these new varieties 
should make the oat growing program of the South both safe and 
remunerative. 
Wheat, a crop of rapidly increasing importance in the South, is being 
especially emphasized in their breeding program. The big problem is to 
breed adapted varieties of highest production and milling value that 
will withstand the hazards of cold and storms, also smuts, mildews, rust, 
blossom blotch and other diseases. In their breeding stocks they have 
all these factors represented and are constantly endeavoring to add these 
desirable characteristics to their new wheats. 
We, the Russell Heckle Seed Company, feel that the following quota- 
tion from an article written by an outstanding Southern writer will be of 
interest to our customers: 
"Coker’s Pedigreed Seed Company, because of its completely scientific 
organization, its wide range of plant breeding operations, its long- 
established status, its large practical farming demonstrations of its seed 
breeding and other good farming principles, and its far-flung services 
to Southern agriculture, merits special attention.” 
We are proud to offer our customers seed of Coker breeding backed 
by their name and reputation, bearing their registered Red Heart Trade 
Mark, with the significant slogan, ‘BLOOD WILL CEU Mame 
WE ARE EXCLUSIVE REPRESENTATIVES 
in the Memphis Territory for 
COKER PEDIGREED SEED CO. 
ON SEED OATS, WHEAT AND RYE 
HARTSVILLE, S. C. 
For Descriptions on Individual Varieties, See Page 21 
