









With measured step the farmer crosses his fields 
“~ broadcasting his seed. This seed may fall on rich or im- 
é poverished soil, watered by nature or by man. That seed 
is taken by the soil and by subtle alchemy is made into 
one of nature’s greatest wonders—a growing plant. Upon 
that plant depends man’s success. If it flourishes and pro- 
.#” duces an abundant harvest of fine quality then man 
~ _-prospers. If it withers and dies, then man’s profit from 
his crop dies with it. 
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Man may expend his best labors and intelligence upon his soil, but if the seed 
he drops is not inherently good then all his labor may be wasted. If that man selects 
his seed with care, buying seed of proven varieties from dependable seed firms, then 
he has taken the first important step toward success. 
We realize the vital necessity of the farmer planting good seed because we are 
dirt farmers ourselves. We direct our best efforts and our long experience toward 
the goal of supplying seed which may be planted with perfect assurance that it will 
produce good crops when given proper attention. We know there are many factors 
that enter into the production of such high quality stocks. We carefully supervise each 
step in the production of our seed, exercising the greatest care in seeing that our 
seed is as good as it is possible to grow. Looking toward that end, we grow and har- 
vest all our own seed in order that we may say with certainty our seed is pure and 
of the highest quality. 
We realize it is not enough in itself for the farmer to plant just any good seed, 
for he must be certain that the seed is the right variety for his purposes and under 
his particular conditions. Our years of experience in supplying seed for every canta- 
loupe district in the country has placed us in a position of being able to advise cor- 
rectly on varieties. We hope that you will call upon us for the results of our experi- 
ence. During the past years rapid changes have taken place in cantaloupe varieties. 
New ones have been introduced and changes have been made in existing varieties. 
Because of our close contact with this work, we feel that we can make valuable sug- 
gestions to the grower regarding varieties. The new grower can call upon our ex- 
perience for advice as to varieties to select for his planting and as to methods of 
growing and harvesting. We have published a booklet, called “The Cantaloupe,” 
which we think will be found both interesting and instructive, and this booklet may 
be had for the asking. To the old established grower, we would suggest that a choice 
of varieties for the coming season be delayed until he has secured all the available 
information about new introductions and improvements in standard varieties. A 
letter to us will bring you prompt and accurate information. 
In these times it is necessary that you produce the greatest harvest possible from 
your crops. The most important step toward such a harvest is the sowing of good 
seed. We have produced that seed for you. We hope that you will take advantage of 
our long experience, our proven methods and plant our quality seed. 
Long experience has demonstrated the value of particular methods of growing 
and harvesting cantaloupe seed. New methods or innovations of any kind are tried 
out with care before being introduced into our system. Certain changes, of course, 
come with experience and progress. Fundamentally, however, our method of har- 
vesting remains unchanged. With all the introductions of new machines, hand-work 
has never become out-of-date. Inventions may be used to supplement hand-work 
and make it faster and less tiresome, but hand-work still is vitally necessary in pro- 
ducing the highest quality cantaloupe seed. 
We present on the following page in pictures a brief outline of our methods in 
harvesting our cantaloupe seed. These pictures show how we produce the quality 
that has made our seeds famous. 
BROADCASTING FACTS 
