If you are not growing Gladiolus, you are missing one 
of the loveliest of all garden flowers, and one of the 
easiest to grow. For cutting they are unexcelled. There 
are so many enchanting colors and the stately spikes 
lend themselves to all kinds of arrangements, and then 
they last so long in water. Add to these qualities the 
delightful fragrance of many of the modern varieties 
and you can understand why we are so enthusiastic 
about them. 
We carry a large selection of varieties, all the latest 
sorts as well as the best of the older standard ones, and 
can supply almost any color or type of flower desired. 
Culture is easy—simply plant 3 to 5 inches deep in 
good soil, keep well cultivated and well watered, and 
Nature and our personally selected corms will do the rest. 
Treat yourself to a liberal planting for this season, 
and then come to see our collection at blooming-time. 
We are sure you will be pleased. 

The Value of Careful Planning 
Attractively landscaped grounds are an investment which will be returned to you a hun- 
dredfold in pleasure and satisfaction as the years pass by. 
Nothing will give you quite the same feeling of gratification and contentment as the sight 
of your own home surrounded by grounds carefully laid out and plantings tastefully arranged. 
Every home should be treated individually. Location, architecture, and surrounding 
property must all be studied if a workable, pleasing picture is to result. The home-grounds 
which are just allowed to grow, without any definite planning, have about the same relation 
to well-landscaped grounds as a ready-made suit has to one built by a first-class tailor. 
Our landscape men are trained. They know plants, they know soils, and they are artists. 
They can sense the picture as it will be when it is finished, and they know just what trees, 
shrubs, or evergreens will make that picture. Let one of them look over your problem; it will 
not obligate you in any way, and may save you both time and money. 
Come to see our collection of all the good planting material suitable for Florida conditions, 
growing just as it can and will grow for you. You will find a wealth of material here: Palms, 
Flowering Shrubs, Evergreens, Deciduous Trees; we have them all. We are glad to show and 
talk about our plants. You will be better satisfied if you come here and select the plants you 
want than if you order by mail or by telephone. 



Moving Big Trees 
Moving big trees is an important part of our business. We have the experi- 
ence and machinery to handle this modern phase of gardening in the most 
efficient and economical manner. 
The advance made in tree-moving equipment during the past few years is 
almost unbelievable. Trees which it would have been impossible to move just 
a few years ago are today lifted out of their present locations with such a 
large ball of earth, and handled so carefully, that they simply go right on grow- 
ing in their new homes as if nothing had happened. The damage to bark or 
branches will be little more than the skin lost from your knuckles in changing 
a tire on your automobile. 
It is no longer necessary to plant little trees and wait half a lifetime for 
them to grow up. We can move fully grown Palms, Oaks, Magnolias, Hollies, 
Jacarandas, Poincianas, and other large trees so quietly and successfully that 
the beauty and comfort of flowering and shade trees can be immediately 
enjoyed. 
Even large citrus trees, such as the Temple and Blood Orange, Calamondin, 
etc., can be successfully transplanted by our methods. Truly there is no 
longer a good reason for being without adequate shade or ornamental planting. 
Our experience and skill in transplanting guarantee the safety of your 
valuable trees and insure your immediate and continuing enjoyment of them. 
Let one of our trained landscape men look over your tree-moving problem. 
They know trees and what they require, and can give you valuable advice 
about the suitability of the soil, wind-hazard, etec., of the new location. 
SOULE’S GLADIOLUS GARDEN 
The Home of Rare Plants 
Nursery and Display Grounds at ST. PETERSBURG, FLA. 
Haines Road and Lealman Ave. 
Phone 5531 



