



Luther Burbank—“World’s Wizard of Horticulture” 
hoe BURBANK, recognized in every country on the face of the Earth as the outstanding 
Plant Breeder of all time, was a man of almost Saint-like simplicity. 
For over half a century, with little promise of reward, he labored incessantly and unselfishly for 


the benefit of his fellow man. 
For financial returns he cared little—and practically every dollar 
that came to him went back into his Breeding Orchards and his Laboratories. He died a poor man— 
but he left as an inheritance untold wealth and health and enjoyment for all the peoples of the earth 
and for the millions of men of generations yet unborn. 
It is typical of this great man that he sleeps his last long sleep beneath the sheltering boughs of a 
Cedar of Lebanon tree he planted in the center of the garden he loved—and at his request no slab 
marks his grave. But hundreds of Superb Fruit Creations, the product of the Great Master’s patient 
labor, will build for him a monument more enduring than granite. 
For nearly half a century Luther Burbank 
worked constantly with his plant-breeding prob- 
lems—aided by correspondents and assistants 
from the four corners of the earth, who sent him 
rare fruits, superior vegetables and unknown 
flowers for testing and cross-breeding. Some 
of this material proved valuable, some, of course, 
worthless, but he used that which gave promise 
as breeding stock. 
He always worked with a definite object in 
view. Take, for instance, the blood-fleshed 
plums—the tens. of thousands of crosses made 
on this class of fruit were for the purpose of 
securing highest quality, largest size and a 
succession of ripening, so they could be en- 
joyed throughout the entire ripening sea- 
son. Elsewhere on these pages the best of 
these red-fleshed fruit marvels that resulted 
from nearly thirty years of breeding, selecting, 
testing and rejecting, are described. 
nm 

Three Great Friends, Burbank, Ford and Edison 

At the time of his death he had collected in 
his Mystery Orchard (where only a few privileged 
persons were ever permitted) hundreds of won- 
derful new hybrid fruits of outstanding merit. 
Among them, hundreds of plums, peaches, 
cherries, etc. of every conceivable type, size, 
shape, color, flavor and ripening season—and 
for all different purposes. 
More work was probably done by Luther 
Burbank on plums, peaches and cherries than 
on other fruits, but his marvelous new creations 
of roses, pears, nectarines, prunes, plumcots 
and other fruits and flowers, also stand in a 
class by themselves. 
Our experts are confident that the new Bur- 
bank creations weare now introducing will far out- 
class all other varieties of similar type and season. 
For example, many of his Plum Creations are 
so different from ordinary plums that they are 
almost distinct New Fruits—differing almost 
as much as peaches differ from pears. 
SETREE men stand out in the modern world 
above all others as great mountain peaks 
o’er-shadow the hills below. 
These three Master Minds are: Luther Bur- 
bank, the Gentle Genius of Horticulture, the 
Master Plant Breeder of all Time; Thomas 
Edison, the wizard of Electricity and Mechan- 
ics, the Master Inventor of the World; Henry 
Ford, the Creator of the Modern Auto Motor, 
the man who Revolutionized Transportation. 
The creative genius of these three men has 
probably developed more and greater forward 
movements for the betterment and life-enjoy- 
ment of mankind, than have been accomplished 
by the billions of men who have trod the earth 

Luther Burbank—In recognition of his great work, 
the U. S. Government recently issued a U. S. Postage 
Stamp in the 3c denomination. 
since the days when the Egyptians, Greeks and 
Romans ruled the civilized world. 
It was with a deep sense of responsibility 
that we, because of Luther Burbank’s dying 
request, took up his Life Work when the Master 
Plant Breeder passed on. 
So, we consecrate ourselves to this great 
creative work. We pledge ourselves to preserve 
and continue to carry on the great Burbank’s 
experiments and research work, so that we will 
keep faith with his ideals and be worthy of the 
public faith. We now bring to the people of the 
world the New and Proven Better Horticultural 
Wonders created by this Genius of the Fruit 
Kingdom. 
No. 15—Burbank’s FLAMING DELICIOUS Plum 
U.S. PATENT GRANTED STARK BRO’S. 

Last winter, with thermometer down to far 
below zero, FLAMING DELICIOUS came 
through in good condition, both young trees 
recently planted in orchards and older trees as 
well. 
From a standpoint of hardiness FLAMING 
DELICIOUS almost equals ELEPHANT 
HEART and it can be safely planted almost 
anywhere hybrid plums grow. When Mr. Stark 
‘‘An Early 
ELEPHANT 
HEART”’ 

No. 15—FLAMING DELICIOUS—Illustration Above Is A Co 
Filed In U. S. PATENT Office, 
| Page 34 
Burbank’s Great FLAMING DELICIOUS plum—Early, Red- 
Flesh, Freestone. Our experts agree that this is the outstanding variety 
of all the early hybrids of this type produced by Mr. Burbank—a Fit 
U. S. PATENT 


first discovered this marvelous early plum he 
said: “This one huge, early wonder plum is 
worth more to fruit growers of America than 
all the time and money spent on the Burbank 
Gardens and Breeding Orchards.”’ 
This plum is enormous size—full grown speci- 
mens measuring 2 to 214 inches or more in 
diameter. Color beautiful waxy, shining red, 
while THE FLESH IS A GLORIOUS BLOOD 

Burbank’s wii 
FLAMING : 
EARLY Team-mate for Elephant Heart which is its Half-Brother. Ripens 
about two weeks ahead of Elephant Heart and should be planted with 
it to lengthen the season of plums of this type. 
RED clear to the pit. 
The flavor is what the name implies—Deli- 
cious—Sweet—Rich—and Juicy. A Perfect 
Freestone, has small seed, and unlike most 
plums, so firm that it ships and goes on the 
market in splendid condition. A late bloomer— 
just with ELEPHANT HEART and other late 
blooming kinds. Ripens two weeks ahead of 
ELEPHANT HEART. See No. 15 on Page 36. 
Actual 
Size 

DELICIOUS 
Plum No. 15 
py Of Official Color Plates 
Washington, D. C. 


