“(My ELEPHANT HEART Tree bore big, red-fleshed, freestone plums 7 inches around.’”’—H. G. Hubbell. 
INALLY, after years of most exacting tests, we are ready to offer and recom- 
mend the most marvelous plum ever fruited since the world began—Burbank’s 
**Elephant Heart’’! 
This plum verily “ 
seems too good to be true.’ 
] 
Note huge size of Elephant Heart 
Plums compared to, Green Gage. 
Even after you have held one of 
these huge blood-red fruits in your hand, reveled in its exquisite lusciousness and— 
eagerly reached for another, you find yourself ecstatically wondering, 
This Actually Be a Plum??’’ 
“Can 
It is the crowning quality triumph of Burbank’s 
life-time endeavor to develop finer fruit for mankind. 
Largest Plum Grown—Amazing Flavor 
Red Flesh—Hardy—Freestone 
HE greatest triumph of all the Master 
Plant Breeder’s painstaking life work of 
striving to create a freestone blood-fleshed 
plum of enormous size and transcendent 
quality and flavor—a glorious success that 
came to light after his death and one that 
represents the first fruition of our experts’ 
continuance of his life work. 
Starting ’way back half a Century ago with 
12 little seedling trees that he imported from 
magine a plum 214 x 214 big as a 
U. S. Standard apple, a huge, heart- shaped 
dark-red beauty! Then, realize with surprise 
that it is a perfect freestone (that you can 
A NEW, Seductive Flavor 
picked them day before yesterday. They 
an isolated section of Southern 
Japan, he worked diligently Lita 
towards his goal. And—NOW—the triumph- 
ant climax, Burbank’s “Elephant Heart,” the 
supreme BEST of over 800 new varieties of 
great promise that were perfected and _ be- 
queathed to Stark Bro’s after his years and 
years of exacting selection and rejections, 
when we took over the Burbank Experimental 
Gardens. After Stark Bro’s years of tests of 
this plum and the tree that bears it—here in 
break and eat it like a peach), with blood-rec 
flesh as exquisitely luscious as that of an 
Oxheart Cherry, possessing an alluring aroma 
never before owned by any plum! The best 
Know! m to Mank 
Wonderful Hardy Tree 
Page 35 
the Mississippi Valley, in eCaifanns in  Mis- 
souri, in Illinois and in other Idealities where 
climates and soils and sectional conditions 
which would determine its adaptability—it 
earned a place at the very peak of Burbank’s 
horticultural creations. One of the outstand- 
ing Achievements of the Greatest Fruit Won- 
der Worker in the World’s History. 
p 
ever been discovered and introduced! 
Tree is wonderfully hardy, fast growing, 
vigorous and healthy. 
Hang 
s Long to Tree 
Like Sweet Oxheart Cherry 
Asthe SANTA ROSA (Calif.) PRESS- 
DEMOCRAT stated, this NEW Plum 
combines ‘‘The flavor of an Oxheart 
Cherry, the size of a peach, smooth 
skin like that of a nectarine and a 
freestone like the apricot.’’ Abso- 
lutely free from sharp acidity. Flesh 
meaty like that of an Oxheart Cherry— 
solid and not watery. Really good to 
eat when only half ripe, with the quality 
vastly improving as it ripens—a won- 
derful shipper and keeper. 
‘‘Best Plum We Ever Ate’’ 
“IT am glad to report the Burbank 
Elephant Heart plum tree I bought of 
were ripe and all the family had a slice 
and thought it the best tasting plum we 
ever ate. ’"—Chas. Valent, New York. 
Remarkable Shipper 
Shipments over long distance without 
refrigeration, by express and parcel post, 
show that ‘‘Elephant Heart’’ Plums are 
extraordinarily fine shippers. Strong 
firm skin—does not crack. Flesh solid. 
Because it develops quality, color 
and size EARLY, it can be picked full 
colored 2 weeks before ripe, shipped 
to distant points and arrive in splen- 
did condition. Keeps perfectly on 
fruit stands for weeks and actually gets 
better quality every day! Has actually 
kept perfectly in warm room 42 days 
after picking and shipping 2647 miles 
The ‘‘Elephant Heart’’ Plum has gone 
through severest tests for hardiness. In 
Missouri and Illinois and other sections 
where 15 degrees below zero comes 
nearly every year, and 20 to 30 degrees 
below zero occurs, ‘‘Elephant Heart’’ 
trees have proven their splendid hardi- 
ness; made vigorous healthy growth. 
They have shown remarkable adapta- 
bility to practically all kinds of soils. 
100% Hardy Coldest Winter 
“This has been one of the coldest 
winters that we have ever had. The 
temperature went down as far as 30 de- 
grees below zero. Elephant Heart Plum 
stood it perfectly. Not even the outer 
tips of the young branches are frozen.” 
Last year these plums in our Orchards 
were still on trees 3 weeks after ripe 
enough to pick. This characteristic al- 
lows growers to pick plums largely at 
enience and still be sure of getting 
size, quality and good shipping plums. 
It will give fruit in home orchard over a 
longer season than any plum known. 
For Better Crops 
Plant Elephant Heart plum with 
other high quality plums which bloom 
at si time.so that pollination will 
: We suggest Early Gold 
(Shiro) and following new Burbank 
varieties: Red Ace, Santa Rosa and 
you had nice big plums :on it. We 
without refrigeration. 
No. 1 
—Albert Koenig, Sauk Co., Wisc. 
Mammoth Cardinal, 

Actual Photograph of Loaded Limb of New 
Burbank’s 
“ELEPHANT HEART” Plum 
“World’s Best Freestone Blood-Fleshed Plum 
Largest known plum. A plum that you can break and eat like a peach— 
with blood-red flesh as exquisitely luscious. as that of an Oxheart Cherry. 
Huge size—often measuring 214 x 214 in.—big as a peach, skin smooth asa 
nectarine’s—Freestone like an ‘apricot. 
Note Huge Size Com pared to Average Bright Red Native Plums Shown Above. 







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