A Timely Message to Seedsmen 
Field scene showing one of the California Flower Seed 
Ranches of Waller-Franklin Seed Company 
‘Tas last season a great many firms who ordered late found it impossible 
to obtain, for their 1942 selling season, stocks on a large number of the 
varieties of FLOWER SEEDS that they usually offer. 
The fact that some items were non-obtainable by the firms who ordered 
late was partially due to the general short crops. However. most of the diffi- 
culty experienced in locating stocks was the result of late ordering. 
Orders must be filled in the rotation in which they are received, and 
in the event of a short crop, late buyers often find it impossible to cover 
on their requirements. 
For 1942 crop or for your 1943 selling season, we urge you to place 
your FLOWER SEED order just as soon as 1942 crop prices are available. 
“The better the grower’s reputation for quality. 
the sooner you may expect to find him sold out.”’ 
WALLER-FRANKLIN SEED CO. 
GUADALUPE, CALIF. Wholesale Growers 

BUYERS GUIDE 19 
