J. H. Shivers Plant Farms, Allen, Maryland 5 



MARKETING: The ultimate value of a crop of berries is deter- 
mined by the selling price. Well grown fruit should receive the great- 
est care in harvesting, packing and shipping, so that it reaches the 
consumer in as good condition as possible. There is usually an ov_r- 
supply of poor fruit, but very rarely a market is glutted with good 
fruit, well displayed. Intelligent grading pays. A dishonest pack 
hurts the shipper most. Some form of ventilated crate should be used 
for best results in transit. 
WHAT TO DO WHEN THE PLANTS ARRIVE 
Set plants cn arrival if possible. It will help if roots of 
the plants can be dipped in water and allowed to “plump up” 
for sometime before setting, perhaps over night. At any 
rate have them thoroughly moistened when planting. If 
anything prevents immediate planting and the wecxther is 
cool, the top of the crate should be taken off and the plants 
loosened in the crate, still keeping the roots covered with 
the packing material. Placed where it is cool, plants will 
keep like this two or three days. If weather too warm to 
keep plants, or to cold to set them out they should be heel- 
ed in some shaded or protected place. Dig a V-shaped trench, 
open the bundles, spread them out in thin layers with buds 
just even with the surface of the ground and firm the soil 
back against the roots of the plants. If necessary, several 
layers of plants can be heeled in the same place with one or 
two inches of soil between each layer. Wet the soil and 
roots of plants thoroughly when heeling is done. 
Our Customers Recommend Our Plants 
To Their Neighbors and Friends. 
I am enclosing check for which book my order for 15,000 straw- 
berry plants to be sent by express by the first of April. Plants re- 
ceived from you last year were very good. Hoping to have as good 
this year. 
February 27, 1941 Henry Beitsinger Allegheny Co., Pa. 
ee eo (jee 
Please send at once order No. 54. Send me large, nice plants. I 
have bought plants from you several years and you sent me fine plants. 
April 12, 1941 H. S. Tyree, Lawrence Co., Ohio 

