The Startling New 
Rudbeckia 
For 1943 
A Carroll Garden’ s Sree 


The Photograph tz ifort 
our Show Cmiehee: ; 
plants planted in \ e Voe O41 
in late July 1942. 
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A stately new White Perennial for summer borders, 
Rudbeckia White Lustre is bound to be popular. The 
creamy white petals are accentuated by a large bronzy 
gold cone which resembles the rich coloring often found 
in old luster pitchers. The plants average 3’ in height 
with sturdy stems and are not easily damaged in 
stormy weather. When the blooms first open, the 
petals grow upward; as the flowers approach maturity, 
the petals flatten in true daisy-like fashion; then the 
developing cone grows larger, and the petals droop. 
Truly, a clump of this showy new perennial is inter- 
esting in all stages of bloom. What is more, the in- 
dividual flowers remain in good condition for several 
weeks and are excellent for cutting. 
Free flowering in habit, the blooming period extends 
from late June until September. A vigorous grower, 
this new Rudbeckia is winter-hardy and grows well 
under ordinary conditions. It seems to have no insect 
enemies. 
Young Potted Plants that will bloom nicely this com- 
ing Summer and Fall: 
$4.50 per dozen; $25.00 per 100. 
Retail Price: 75¢ each; 3 for $2.00; $7.50 per dozen. 
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