Two Minutes With You 
At the present time things look good for the Berry Grower. All indications point to ex- 
tremely high prices this year and I firmly believe this is the time to go ALL OUT IN YOUR 
PLANTINGS, because prices are bound to be high for the next year or two at least. Every- 
one who can should at least set enough for his own use. One of our Victory Collections will 
fill the bill. They will fit in very nicely because they are so arranged that you will have 
early, midseason and late in any of them and at a special price to you. It has always been 
my aim to furnish my customers with a better class of plants than they can buy anywhere 
else. That I have been successful is amply proven by the phenominal demand for them year 
after year. Its no trouble to find buyers if you have the right quality because they will al- 
ways come back for more. There is plenty of room at the top butits awfully crowded below. 
I raise and sell only varieties that make good with me and am constantly on the lookout for 
new and better varieties. Thanking my many loyal customers for past orders I hope. by 
honest and square dealing to merit a continuance of your patronage and at the same time 
assuring you of my best efforts to still further improve the quality of my plants. With 
these words I will ring off. 
ALL-OUT FORSVIGTORY 
M. V. CALDWELL 
Route No 5. Lisbon, Ohio 
Seeing is Believing 
If you have never bought of me before there is a way to prove to you the Superiority of 
our plants. Just give me an order this year and see for yourself. I am sure you will be so 
well pleased with the plants that there will be no question as to where you will send your 
orders in the future. 
Important to You 
Always remember it pays to buy the best, they are the cheapest in the end. Your suc- 
cess or failure depends on the quality of plants you buy. Naturally, ours may cost you more 
but they are Worth It. You will say the same when you see the plants and the results you 
get from them. 
Fresh Dug Plants 
Remember every plant I send out is absolutely fresh dug to your order, properly clean- 
ed, all ready to set. Carefully selected (Only the Best Sent Out) full of vigor, vitality and 
a root system with no comparison. Keep in mind that you are not buying field run stuff or 
storage plants when you place an order with me. And don’t let anyone tell you that storage 
plants are better than fresh dug ones for they positively are not. 
Satisfied Customers 
I have always found that a satisfied customer is my best advertisement. They will al- 
ways tell their friends of our Super Quality Plants andin turn they will tell theirs so it 
means just an endless chain of advertising for CALDWELL’S Plants. Each year a large 
share of our orders come just in that way. In appreciation of the fine words spoken for our 
plants by our customers I want to say “‘Thanks a Million Folks”. Just keep ’em coming. 
Strawberries Only 
I devote all my time to the raising of Strawberry Plants Only. I grow them all on New 
ground, of a sandy loam which is ideally suited for them, This combined with the special 
care which we give them throughout the season produces a better class of plants than any- 
one else. Their Superiority is widely known. 
