A iN D R EWS Nene pees ; 
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Beacon Tops the Market Before Wealthy or McIntosh are Ready 

Prof. Alderman says: 
Prof. Alderman, Chief of Horticulture, University 
of Minnesota, says: “The Beacon Apple is apparently 
establishing itself very satisfactorily throughout Min- 
nesota and the surrounding territory. The fact that 
it is very hardy and of early maturity makes it a 
valuable home orchard variety in the northern and 
western parts of the state. The commercial growers 
in the southeastern quarter of the state are report- 
ing marked success with Beacon because its high 
color, its dependable bearing habit, and its good 
handling qualities make it a good market Apple for 
the early season.” 
Beacon Tops Market 
Fred Haralson, Superintendent of the Minnesota 
Fruit Breeding Farm, where Beacon was originated, 
says: “Beacon sold on the Minneapolis market at 
$2.00 per bushel, when Duchess brought only 75 
cents.” 
Fred Ulrich, prominent fruit grower in Olmstead | 
county says of Beacon: ““As a market Apple for its 
season it will out-sell any other variety.” 
Hardy in Far North 
Mark Thompson, Superintendent of the North- 
east Experiment Station, Duluth, Minnesota, writes: 
“We like Beacon. Its appeal is in quality, beauty 
and coloring.” 
John Buchanan, Nova Scotia, formerly Vice Presi- 
dent of American Pomological Society, writes: “A 
heavy early bearer.” 
FRUIT TREES 
The New «xxx 
BEACON 
APPLE 
Originated at Minnesota Fruit Breeding Farm 


Color cut page 5. Price on page 33-A. 
Since men drove oxcarts, little advance had been made in the 
early Apple group. Many of the common early Apples grown to- 
day were introduced 50 or 60 years ago with little improvement 
since. 
But now comes Beacon, well named because it stands out high 
above all other early Apples, a splendid new development by the 
Minnesota State Fruit Breeding Farm. 
The older early Apples were mostly ill-colored—extremely per- 
ishable—ripe one day and gone the next. 
Beacon colors a bright red in August and keeps well up into 
October. It’s uniform in shape and firm—ideal for handling and 
shipping—outstanding on any market. 
For Home 
Beacon is early, but unlike most early Apples, it is not quickly 
perishable. Even though it ripens with or just a few days later 
than Duchess, it keeps easily into the Wealthy season. This good 
handling and keeping quality, together with all-red color make 
Beacon a very exceptional early Apple. 
. or for Market 
The Beacon Apple is apparently establishing itself very satis- 
factorily throughout Minnesota and the surrounding territory. 
The fact that it is very hardy and of early maturity makes it a 
valuable home orchard variety in the northern and western parts 
of the state. The commercial growers in the southeastern quarter 
of the state are reporting marked success with Beacon because its 
high color, its dependable bearing habit, and its good handling 
qualities make it a good market Apple for the early season. 

We have added four acres of Beacon to our own com- 
mercial orchard for fruiting. 

Best Early Apple 
Benjamin F. Dunn, President, Minnesota State Horticultural 
Society, writes of Beacon: ““Commercial and home orchardists are 
planting Beacon because it is a beautiful red Apple that outeats, 
outsells and outkeeps its seasonal rival, Duchess. It cooks well 
and the trees are a pleasure to grow for they are hardy, vigorous 
and productive.” 

Apples Save Dentists’ Bills 
The School of Dentistry of the University of Kentucky 
recently made the statement that chewing a firm Apple was 
96% effective in cleansing the mouth, whereas using a tooth- 
brush 3 minutes was only 65% effective. Avoid dentist bills 
by providing plenty of Apples for the kiddies. 

Plant Beacon—The Best Early Apple 
[3] 
