
Brandi New Improved French Lilacs 
With Beautiful Panicles of Enormous Size 
We have experimented with the propagation 
of the French Lilac for over twenty years to find 
how to grow it in a practical way on its own 
roots. We have discovered how to do this suc- 
cessfully. Before we were able to do this we 
never had any success with French Lilacs in the 
Minnesota climate. We have never had any 
trouble with our French Lilacs dying out since. 
A French Lilac must be on its own root to do 
well in a severe climate like that of Minnesota. 
Growing an improved Lilac on its own root is 
a slow process. It actually takes us two years 
longer to produce a Lilac of a given grade on 
its own root than it would take to produce the 
same grade on privet. Yet we insist on sending 
out only those Lilacs that will prove satisfactory 
so our customers can depend upon receiving only 
genuine own-root plants. 
WHEN TO PLANT YOUR LILACS 
Lilacs can be planted with perfect safety either 
in the spring or in the fall. In the fall we begin 
to send out our plants the latter part of Septem- 
ber, and we continue to make shipments through- 

A load of 2 to 3 and 3 to 4 ft. Lilac Bushes going from our fields 
Notice dirt on the roots. 
into storage for spring orders. 
out the fall months. If Lilacs are planted in the 
spring, they should be planted as early in the 
season as possible. 
HOW TO PLANT 
Few people really plant any shrub correctly. 
As a rule, the soil is not carefully worked around 
the roots and tamped down hard. The roots of 
the plant are often exposed to air or sun while 
digging takes place. The roots become dry and 
before the actual planting takes place, the vitality 
of the plant has been impaired. 
{ 
FOLLOW THESE DIRECTIONS CAREFULLY 
To allow the French Lilac its natural spread, 
the plants should be set not less than 8 feet apart. 
Dig a hole as large as a bushel basket. Fill back 
with rich top soil mixed with one-third part well- 
rotted cow manure if same is obtainable, and 
tramp down firmly until you can place the plant 
on this soil so that when roots are spread out 
naturally, the crown will be from 4 to 6 inches 
deeper than it was in the nursery row. 
Work the soil carefully among the roots until 
the hole is half full; then tramp this 
down unusually hard. Then pour 
in'a full pail of water. After this 
has settled away fill the hole with 
loose mellow soil until it is round- 
ing full, then tramp lightly. Keep 
plants well hoed. Where planting is 
done in the fall, place a coarse 
mulch 6 inches deep about the 
bushes the first winter to keep 
ground from heaving. 
Fertilizers: A Lilac likes a sweet 
soil and responds wonderfully to 
applications of lime. Use 4 quarts 
of lime to a large bush each year if 
you have an acid soil. Any good 
well-balanced fertilizer can be used 
with good results. 
Heavy applications of well-rotted 
barnyard manure every year cover- 
ing the ground about the bushes 
is best. 
[9] 

BRAND’S LILACS 
are all on their 
OWN ROOTS 
These bushes come to you all ready to 
plant. They need no trimming. Now that 
the French Lilac can be propagated 
successfully on its own root, there is no 
longer any reason why a Lilee propa- 
gated im any other way should be 
planted. 
READ CAREFULLY BEFORE 
ORDERING 
We do not pay transportation charges 
on our Lilacs, but you will note that we 
offer a liberal quantity discount which 
in most cases will cover these charges. 
A Lilac is difficult to transplant and 
oftentimes some loss is experienced. 
We find by leaving considerable undis- 
turbed soil in the roots as we dig them 
that transplanting can be done without 
any loss, but this will add considerable 
weight to the package and the express 
charges. If instructed to leave the dirt 
in we will do so. 
All nursery stock travels as second 
class by express. See that your agent 
doesn’t charge you a First Class rate. 

THIS IS IMPORTANT 
Many make the mistake of planting the 
Lilac too shallow. Most shrubs should be 
planted with the crown about 2 inches 
below the surface. Lilacs do much better 
if planted with the crown 6 inches below 
the surface line as illustrated in the pic- 
ture on page 11. Watch for a tag attached 
to your shipment giving explicit directions 
for planting. 
