To Our Customers: 
Our country is now faced with a serious short- 
age of many essential products that must be 
supplied if we are to bring this war to a suc- 
cessful conclusion. 
Many of these shortages are farm and garden 
products, vegetables, fruits, beef, mutton, pork, 
bacon, lard, butter, milk, cream, cheese and many 
others. 
We must produce a supply sufficient to feed 
not only our fighting forces and our civilian 
population, but also to furnish our allies and the 
peoples who have been freed from the Nazi yoke. 
Many of our women are loyally striving to live 
up to the slogan, “raise what you can and can 
what you raise.” Home and Victory Gardens have 
sprung up in every back yard and fence corner. 
By supplying the needs of her family, the house- 
wife is not only obeying the Bible injunction to 
“look well to the ways of her household,” but she 
is also releasing a surplus of commodities to be 
used for war needs. 
Likewise our farmers have accepted the “Food 
for Victory” slogan and are gladly adapting their 
farming operations so as to make a maximum 
contribution to the war effort. Never has there 
been a time in the history of our country when 
it was so necessarily urgent that we reap a good 
and abundant harvest of those crops needed. In 
meeting such demands, no crops can contribute 
more than the small grains. They fit into our 
program and we are familiar with their growing. 
Oats and wheat in the cotton belt are, or 
should be, sown in the fall, thus taking up a 
large amount of the fertilizer elements that 
might otherwise be lost through leaching. Furth- 
ermore, all operations can be cheaply handled 
with machinery, and yields and feeding value of 
both oats and wheat compare most favorably 
with that of corn. It has been found, also, that 
these crops furnish vitamins essential to growth 
and reproduction. These crops can be followed 
with paying crops of either soybeans or cow 
peas. 
Better still, our company has succeeded in breed- 
ing—and now has for sale—oat and wheat varie- 

GrorGE J. Wixps, President 
Coker’s Pedigreed Seed Company 
ties that are highly disease resistant and that can 
be safely grown from the sea coast through the 
Piedmont. These varieties are highly productive 
and lend themselves readily to combining. You 
will find these described in the following pages; 
also are shown pictures of our breeding and test 
plots illustrating the meticulous care that is 
taken to secure an accurate measure of the true 
merit of each strain. 
Cur business is founded on the discovery and 
increase of superior plant families. The varieties 
that we are offering have proven their superiority 
in such tests, and we offer them with the full 
confidence that they will contribute materially 
to your prosperity and to ultimate victory. Food 
is ammunition and our patriotic farmers will see 
that our soldiers and allies shall not suffer for 
lack of it. 
—-CONTENTS - 
Page 
OsWttrs GUStOMCL s mientras 2 re 1 
Coker’s Pedigreed Victorgrain Oats... == 2-8 
Coker’s Pedigreed Fulgrain Oats... —t—ié«4@SH 
Coker’s Pedigreed Stanton Oats 6-7 
WV ATICL Ve CStin pee Ae ay are 8-9 
Coker’s Pedigreed Hardired Wheat Oat 
Page 
Coker’s Pedigreed Redhart Wheat ig 
New Oat Smuts A Serious Problem —. 12-13 
Suggestions on Growing Oats ———....._.__ 14 
Our Breeding Program Insures 
Constant) Improvement) = 14 
OuUrmVAISICOT Seen eee co eo Se 15 
Business Cris wee ee ee See es 16 
