wages If you want 
The Sensible 
an A.A.A. receipt, ask for it on your order 
Thing to Do | 
_- Markets Strong—Buy Early 
_ Unfavorable weather conditions last fall caused a considerable 
reduction in seed supplies. Alsike Clover is short. So is Red 
over. Alfalfa supply is very limited. Sweet Clover is again 
below normal. The government is buying Clover to ship abroad 
_-under the terms of the lend-lease act. All these things make for 
_ advancing markets. We strongly and sincerely urge our friends 
_ to buy grass, clover and alfalfa seeds early this year. Present 
__ prices will be protected as long as supplies last or until market 
_ advances make duplication of present values impossible. 
___ You will find our prices in this book to save you big money for 
_ in mlany instances they are at_ wholesale levels. The savings to be 
_ made by buying direct from Berry this year are unusually large. 
_ See page 8 for our guarantee of satisfaction to you. 
BERRY'S SEED GRADES 
eae World Brand 
_This is our Extra Fancy grade. It is our purest and 
highest testing stock. For years it has been the choice 
of our most exacting and critical trade. We recommend 
this quality to those who demand the best and invite 
any highest quality grade sold by any 
eomparisons to 
Farmers write to us every once in awhile 
asking, “How is it that you can sell good 
seed for so much less money than we have 
Page 9 
dealer. ; 
to pay for it here at home? Your qualities 
are just as good or better and your prices 
are way lower.” 
Let us point out a few of the factors 
that make this possible. In the first place 
consider our financial strength. Our en- 
tire organization handled $4,000,000.00 
worth of seeds last ‘year. That reflects a 
strong buying power. This permits us to 
buy to advantage as we can lay the cash 
on the counter. 
It is also true that an organization having a large 
volume of sales can generally operate on a smaller 
margin of profit. Which helps to. cut prices. 
A well equipped plant, expertly operated, also 
helps to reduce costs and lower selling prices. 
The great bulk of farm seeds passes from growers 
to wholesalers who may pass it on to jobbers who 
sell to retailers and they in turn supply the farmer. 
We buy the great bulk of our stocks direct like 
most wholesalers do and then sell direct-to-you. 
It doesn’t take much figuring to see reasons here 
for our prices being lower. 
-We want to give you these thoughts because some 
people think that because our prices are so much 
lower the quality must be poorer. It would not 
have been possible to build the world’s largest seed 
house selling direct to farmers if we did not give 
more real seed value for the money. 
eee | 
-iK-)_)-)_1_) 
pees Dealers Fancy 
A high quality. Not quite as fine as the World Brand. 
It is still a very desirable grade and will pass for the 
best in many cases. 
Planet Brand 
This extra choice grade satisfies many customers. Not 
quite so bright and uniform but they report good seeding 
at low cost. 
Square Brand 
___Our lowest priced grade. Smaller berried. A little lower 
1 alee DL but more seeds per pound, so it can perform 
Pes Special Lots 
_. Some seed does not exactly fit into a regular grade or 
is secured for special prices. These are listed by name 
such as Lot Leader Red Clover, Honest John Alfalfa, etc. 













He OVY 
It is easy to order by mail. Use our regular order blank form if you have one. 
not, you can use any kind of paper or we will send you order blanks. 
Parcel Post Rates 
_ Any package up to 70 lbs. in weight 
and not exceeding 100 inches in length /”. 
‘and girth combined can be sent by 
parcel post. If you want anything shipped 
by parcel post that is not quoted post- 
paid be sure to remit to cover postage. 
First find the zone you are in and then 
figure the amount of postage irom the 
following table: 
Tf 
Tell where you want the seed shipped to and 
whether to ship by freight, express or parcel post (see to left for postage rates). 
If your freight station is different from post office be sure to say so. In case there is 
no agent at your freight station, then include freight charges in your remittance or let 
Give full name and complete address. 
See “hie paeonel us ship to the nearest station where there is an agent. 
- Zone 1 8c 1c Figure up the cost of your order according to latest catalog or price list. If you 
woe ay 3 He want farm seeds shipped from Chicago remit Chicago prices as shown in catalog or 
_ Zone 4 10c 3c price list. 
gone 2 :; 120 Baa Send your remittance with your order. You can send this in the form of a Postal er 
Express Money order, Bank draft or your own personal check on any going bank where 
you have funds to cover. Do not send stamps or coin when convenient to remit otherwise. 
We advise registering letters containing currency. 
Address all mail and orders to Clarinda. We have no office at Chicago. Write to 
ues is cheapest excepting on packages (Clarinda only. If you want an A.A.A. receipt, ask for.1t on your order. 
c 
_ For example, a 10-lb. package to the 
3rd zone costs 9c for the first pound and 
2c a pound for the next nine pounds. 
9 + 18 = 27c total. For short distances 
or for small packages parcel post is 
cheaper. Otherwise express. Freight, of 
Ibs. or less. ; 
Sere ee 
va — 


