CHICAGO American Bulb Company NEW YORK 



Primula Malaccides “YWPROVED ERIKSSONI” 
“CUPID’S VALENTINE PLANT” 
Disseminated by American Bulb Company 0 
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Indispensable for florists’ 
use. Seed sown in May or 
June will produce large 
plants for Christmas and 
Valentine’s Day. Septem- 
ber-sown seed will produce 
nice plants for Easter and 
Mother's Day. This type 
does not “crop” in and 
gives a longer period in 
which to sell plants. 
After years of painstaking 
effort, Mr. Ernst Eriksson, 
the well-known pot plant 
grower of Riverside, IIl., 
has developed a strain that 
is truly “perfection” in this 
family. For scle as an indi- 
vidual pot plant or used in 
combination with Tulips, 
Hyacinths, Kalanchoe and 
other plants for the filling of 
boxes, hampers, pans, etc. 
“Erikssoni’ has proved it- 
ERIKSSON’S OUTSTANDING VARIETIES 
Eriksson’s New Red (1942 Introduction). A very unusual salmon-red— 
particularly suitable for Valentine combinations. Highly recommended. 
Glory of Riverside (Improved). True rose-pink, a strong grower and 
without a doubt, the most valuable variety for all purposes. A real 
pot plant, especially for 6 or 7 inch pot production, here we suggest 
placing three plants to the pot. 
Riverside Red Rose (New). A brilliant red rose of very even color. 
A valuable introduction. 
Eriksson’s New Giant. Color resembles closely Glory of Riverside. 
Very robust habit, with flower size approximately 14% inches. It is a 
late bloomer, thereby assuring the florist-grower a longer Primula 
season. 
Eriksson’s White Giant (New). An exceptionally strong grower and 
well adapted to combinations in place of Hyacinths. Color a real 
pure white. 
Lilac Beauty. The color is a pure soft lilac, absolutely fixed. This is 
another fine color for making up artistic combinations. 
Primula Malacoides 

Awarded First Prize at the National Flower Show of Chicago, 1942 
self practically invaluable. 
Due to the fact that Primula 
Malacoides “Improved Er- 
ikssoni’ being non-infec- 
tious, this desirable show 
plant is now freely admit- 
ted by hospitals, etc., and 
generally accepted by the 
public without question. A 
good selling point when 
offering ‘Improved Eriks- 
soni’ to your trade. 
We cannot over-emphasize 
the importance of using 
only greenhouse produced 
new crop seed, in ERIKS- 
SON'S ORIGINAL PACK- 
ETS, with Eriksson's own 
cultural directions. We 
bring this to your attention 
because of the so-called 
“Eriksson Strain” that has 
found its way into the 
market. 
“Glory of Riverside” 
ERIKSSON’S STANDARD VARIETIES 
Eriksson‘s Pure White (Improved). A real improvement in a pure white 
Malacoides. Flowers profusely on numerous stems, making a good 
sized plant. Germination of seed also greatly improved. 
New Baby (Improved). An outstanding glowing deep pink, individual 
in color. Large flowered, heavy producer on strong stems. 
Brilliancy. The flower opens lavender but changes to a brilliant red 
in one or two days in a sunny greenhouse. A very attractive and 
unusual combination, with top flowers showing lavender and the rest 
a brilliant red. 
Baby Rose. Good medium pink color with free flowering habit. Very 
compact. 
Appleblossom. A true appleblossom pink, very worth while. 
Wonder Baby. Beautiful pink, rather tall but good producer. 

Peach Blossom. Color a real deep peach blossom pink. It has a Baca ches te OPES ae aceite eee hae 
more compact habit than “Appleblossom,” and it is also an excellent ia eee Nato aati «ie ; 2h | i oc 
keeper. Eriksson’s Special Mixed. A real choice selection of the above varieties. 
All of ther abovespriced at: m0 0lseedsne is. aemieiei aemreiienenie $1.00 BOOVSSSdSit Airave wie ota Netter ook Sake rare eater Ne creo Sc an eee $1.00 
Z000iseedsaemen ieee $3.00 6,000 iseeds: sees see $8.00 Zi000 seeds ay mouc ce tees $2.00 6,000'scedsira. eer ere $5.00 
POPPY (P apaver) POPPY (Continued) 
SINGLE ANNUAL ’ STURT Ess) ; Tr. Pkt. Oz. 
‘ merican Legion. Single orange-scarlet............... $0.15 $0.40 
Mixtures All colorss lrebkite seein 10c ODa. Stee 25c Sweet Briar. (Double Begonia-flowered.) Deep. rose- 
ICELAND (Nudicaule). Dl Ca ee ate chats eaten tee coma eee ee AUR) 65 
The standard type for greenhouse spring forcing. Sow either direct Ay BiG mohitieys Mixtures :llcolons sae eee 15 55 
or in pots and transplant. 
The Emperor. Brilliant orange. Improves El Monte in flower size and 
long, stiff stems. 
The Empress. Same as above but in salmon-rose shades. 
Yellow Wonder. (Amurense.) Large buttercup-yellow. 
Eachsae Tra Ptiann corcre cnetaustsnetevenen 25c UN OV arenes. Sh aikei5. ROIS Cro OG 80c 
El Monte. Standard tangerine-orange. 
Jers Plctewe cree tereasee 25c¢ WR OZ OA) pi erehs 55c¢ Oz eat eae $1.85 
Gartford Giants “Art Shades”. (See Novelty Pages.) 
Tr, Ptarene ce «sus ine etme iotesrecer 25c VAOZ: 6 hrs whois Se eee eit 75c 
PORTULACA 
(See Perennial List) 
Very excellent easily grown outdoor bedding plant. Will flower 30 to 
45 days from sowing in late spring or early summer. 
DOUBLE TYPE 
Our double strains produce 85-90% true double flowers and are 
quite even. Tr, Pkt. Yoz. Oz. 
Mixtuire:s direc deat Seen ee ee $0.25 $0.75 $2.50 
SINGLE TYPE 
Mixture=. tec es ee eee eth a ee 15 45 1.25 
