Principles were 
HEN the outboard motor 
idea was new, people were 
so taken with the thought of put- 
ting a motor on a rowboat and giv- 
ing their arms a rest that they 
didn’t look much into the motors 
themselves. 
About the time the novelty wore 
off, they were willing to admit that 
the idea was good, but there seemed 
to be something the matter with 
the way it was applied in those old 
motors. 
e e e 
About four years ago L. J. Johnson 
saw that theonly way the outboard 
motor could be designed right was 
to approach it from a marine engi- 
neering standpoint. 
A marine engine must take the 
boat where it is supposed to go 
and must bring it back. You can’t 
pick up a tow twenty miles from 
nowhere. You can’t walk home. 
So L. J. Johnson went after de- 
pendability. He designed an engine 
that would stand up. He gaveita 

What happened when 
true Marine Engineering 


applied to the Outboard Motor 
float-feea throttle-controlled carbu- 
retor to supply a perfec t mixture 
at all speeds and temperatures. 
He developed the Quick-Action 
Magneto to take the place of un- 
certain batteries. 
He worked out a positive-acting 
automatic tilting device and the 
Johnson shock-absorber drive 
to prevent damage from sub- 
merged obstructions; and a uni- 
versal steering and reversing mech- 
anism to make the boat quick, easy 
and flexible to handle. 
He kept working ata twin-cylinder 
design until it was absolutely vi- 
brationless. 
That he was right was demonstrated 
when sportsmen, fishermen and boating 
enthusiasts bought more Johnson Motors 
from dealers last year than any other 
make. 
The Johnson Motor is the only motor 
that can be attached to any type boat or 
canoe without altering the boat. It de- 
livers full 2 horse-power and drives a 
rowboat from 7 to 9 miles per hourora 
canoe from 10 to 12. And with all this 
ohnson 
OUTBOARD MOTORS 

GET INTO THE BOAT AND SEE FOR YOURSELF 

In writing to Advertisers mention Forest and Stream, 

It will identify you. 
power, flexibility and dependability goes 
real portability, for the Johnson weighs 
Only 35 Pounds 
It can be carried in a suitcase that fits 
under a Pullman berth. 
Go to the nearest Johnson dealer and get 
a free demonstration—if you don’t know 
him write us for FREE catalog and we 
will gladly send you his name. 
JOHNSON MOTOR COMPANY 
852 Sample Street, South Bend, Ind. 
Eastern Distributor and Export: 
New York Johnson Motor Co., Inc. 
4 West 61st Street, New York City, N. Y. 
Canadian Distributor: 
Peterborough Canoe Company, 
Peterborough, Ontario 
What the 
Johnson Motor Does 
Makes rowing obsolete by fur- 
nishing dependable, inexpen- 
sive water transportation. 
Opens up distant and unfrequen- 
ted fishing grounds for the 
fisherman. 
Adds speed and sport to canoeing. 
When used on small sail boats— 
even up to 25 and 30 feet—it is 
absolute insurance against be- 
ing becalmed. 
On yachts—makes every dinghy 
and tender a motor tender. 
Runs errands at the summer cot- 
tage or camp—even if “‘town” 
is miles away. 
Gives you the only really portable 
marine engine. 


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