CUTTINGS 

3 ihe bene uncertain days, no one is ina position to predict with any degree of accuracy 
what the future holds in store for us. We do know that there will be more competition regardless which 
way the trend swings. 
We Ae taoe with the facts that ve must reduce waste and increase efficiency. This can only be ac- 
complished by keeping abreast of the times and employing proper business management. 
To cope with et as and increase our efficiency we suggest planned planting of your 1943 Chry- 
santhemum crop. The correct varieties, quantities of each variety to grow, productiveness, cultural 
requirements, color, market requirements, and blooming time all have to be considered in planning a 
successful attack on your 'mum problems. 
Many florists are planting rooted cuttings directly into permanent locations. This not only reduces 
several handlings and production costs, but also produces a better quality bloom. We fully realize 
that it is often an impossibility for all to treat their Chrysanthemums this way. However, we have found 
that young, soft plants are superior to hard woody plants. 
The growers who are making a profit out of this crop have found that it is cheaper to purchase all 
their rooted cuttings each year rather than just a portion. The specialist is able to deliver the cuttings 
at the approximate desired date, free from insects, properly labelled and packed. He employs trained 
people who check the stock plants so that wilt is at a minimum, reselect the varieties to improve type 
and color, and who see that all operations are done at the proper time. 
To further aid you in growing better Chrysanthemums we have included various cultural pointers. It 
is just a part of the Ghoeckner sevice to keep you advised. 
We will gladly help plan your requirements for the coming year. 

SCHEDULE OF RATES 
- Twenty-five of a variety is the minimum that can be supplied; orders for more than 25 of a variety 
must be in multiples of 25. 
The prices per 100°and per 1,000 appear opposite each variety in the catalogue. 
If order totals less than 1,000, all items less than 250 will be billed at the 100 rate; 250 or more of 
a variety always take the 1,000 rate, 
