THE GOOD ROSES 
Dear Friend: 
Here is your copy of our 1943 catalog. You will find it a beautiful book . . . 
and also find we have made several changes in our policies—to meet 
present emergencies. 
But—winning the war comes FIRST! and all sacrifices or demands our 
government may decide upon for this one purpose—to WIN—we will 
meet with all we have to give! 
The Good Roses of New Castle, the Famous Own-Root-Roses—now an 
almost exclusive American product—are ready for your gardens. They are 
in greater demand than ever before—as Americans need roses and other 
garden plants more than ever before to keep our morale up to a high 
standard. 
For nearly 50 years, we have produced millions of Own-Root-Rose plants. 
Grown by our own special methods, we perfect a strong root system, which 
is the life of the plant. The scientific care given our Roses assure you 
healthy, clean, sturdy plants—and because they come direct-to-you from 
the grower, we take about all the risk out of your Rose-growing. 
This year, 2-year and star size Rose plants will be shipped to you dormant, 
postpaid, at prices named, until April 15th. After April 15th, and through- 
out the year, 2-year-old Roses will be potted plants, all soil around the 
roots, shipping charges collect. 
Please read our Shipping instructions, and details of our changes for 1943 
elsewhere on this page. They are important! pn 
Also, while we will strive to fill your orders without delay—labor shortage, (> 
both in our office, and production department has and will continue to 
make our work difficult. Please be patient if delays occur. These are war 
times—and we must all help to win the war! 
Yours for Victory, 
P. J. Lynch, Sr., President 




Ensign P. J. Lynch, Jr. 
LEAVES HELLER’S FOR NAVY 
Patrick J. Lynch, Jr., general 
manager of the Heller Bros. Co., 
New Castle, Ind., has been com- 
missioned Ensign in the naval 
reserves and is now on active duty. 
He is a graduate of the University 
of Notre Dame, South Bend, Ind., 
where he majored in chemical 
engineering. His father, with 
whom he owns the business, is a 
member of the law firm, Lynch 
and Anderson, at New Castle, 
Ind., and will continue the busi- 
ness of the Heller Bros. Co. An- 
other son, Mark, was killed in an 
automobile accident while sta- 
tioned with the army at Fort 
Benjamin Harrison, Indianapolis. 
From Florists’ Review, Chicago, 
Iinois, July 30, 1942 edition. 

P. J. Lynch, Sr. 
Mark F. Lynch 

SHIPPING INFORMATION 
2-year-old Roses will be DOR- 
MANT PLANTS until April 15, 
1943, SENT POSTPAID at prices 
named. 
After April 15, 1943, 2-year roses 
will be potted plants, sent Ex- 
press with all soil around roots, 
SHIPPING CHARGES COL- 
LECT. No charge for this addi- 
tional packing. If you have no 
Express Office, be sure to Say so, 
goods then shipped Parcel Post, 
shipping charges collect. 
STAR SIZE ROSES—After April 15th we can furnish in potted roses, 
all varieties in this catalog in de luxe Star size, large specimen 
plants, at the following prices: All 2-year rose plants priced 75c, now 
available in Star size plants at $1.00 each; all 2-year roses priced 80c 
each, in Star size at $1.05 each; all 2-year-old roses, priced 85c, in Star 
size, $1.10 each; all 2-year-old rose plants priced $1.00 each, Star size 
at $1.25 each; sent shipping charges collect, each plant wrapped 
separately, all soil around roots. 


PRICES 
All OTHER plants, shipped post- 
paid, unless included in order 
with 2-year potted roses after 
April 15th, 1943, when they will 
come shipping charges collect. 
All plants wrapped separately, 
all soil around roots. This extra 
packing more than offsets ship- 
ping charges. 
The prices in this catalog are 
subject to change without no- 
tice, and are our only prices. 
Please do not ask for special 
prices unless you desire to pur- 
chase in units of 50 to 100 of a 
variety. Owing to shortage of 
help, we can answer letters only 
) 
when written separately from 
your order, with a stamped en- 
velope for reply. 
SUBSTITUTIONS—If we are un- 
able to furnish a particular item 
of any kind, we will substitute 
something of equal value, unless 
you direct us not to. 
