
OF NEW CASTLE. 

PLANTING INSTRUCTIONS 
IMPORTANT—Lest there be any misunderstanding we want to 
stress this point. Own-root Rose plants, both dormant and potted 
plants, are smaller in size than field grown budded Roses. These 
own-root plants have endurance, long life; in fact, they are indeed 
the scarcest and most highly valuable of American Rose products. 
We are among the few firms now growing own-root Rose plants, 
and after 50 years experience continue to believe they are the best 
Rose plants for beginners. Amateur growers everywhere are rapidly 
coming to this conclusion. Our own-root Roses, world famous, will 
not let you down. Take our word for it. We have sold millions of 
them to the perfect satisfaction of our friends all over the world. 
SO!IL—Good garden soil, such as will grow perennials, annuals, or 
vegetable crops is ideal. When possible, enrich the soil with humus 
material such as peat moss or well-rotted cow manure. Bone meal 
may be sprinkled upon the soil and turned also, for good results. 
In preparing the bed, spade deeply, 15 inches or more if possible, 
for good drainage and to hold moisture in dry weather. 
PLANTING—Plant Roses as a rule, if in beds, 18 to 24 inches 
apart. Baby Roses 12 to 18 inches apart. There is nothing ironclad 
about this—space them to suit your own tastes and to fit your 
situation. Put the plant down well into the soil—deeper than they 
have been grown in the soil here. Firm them thoroughly into the 
soil, leaving a slight depression around the plant to hold the mois- 
ture. After planting pour water around the roots until you are sure 
that the soil at the bottom of the roots is thoroughly wet. Don’t 
be afraid to water at this period, and when this is done don’t 
water until the soil has dried out somewhat. If the roots are kept 
wet all the time the young feeding roots will not develop. Allow 
the Roses to become a little dry occasionally, and then water 
thoroughly. Roots are developed when the plants are on the dry 
side from time to time. Syringe the under side of the foliage fre- 
quently with water under pressure. This will keep the plants free 
of a great many insects and helps to maintain health. 
As the plants bloom, cut the flowers as they appear, and have the 
pleasure they are intended to give. The cutting of the blooms helps 
to develop more blooming shoots. When the plants are growing 
actively, feed them approximately every ten days to two weeks, 
lightly, of course. Mulching with cow manure during hot, dry 
weather will aid greatly in keeping the plants growing lustily during 
this period. 
WINTER PROTECTION—Don’t commence protection until real 
freezing weather is at hand. First allow the plants to become dor- 
mant, then heap soil about the base of the Rose to a height of 
4 to 6 inches. Just prior to rigorous winter weather cover the tops 
of the plants with cornstalks, straw, or similar material, this to 
shade the plants from mid-winter and early spring sunlight and, 
too, to deflect drying winter winds. Uncover the plants, the tops 
first, then the base, when growing weather is close at hand and the 
“eyes” or buds begin to swell. 
PRUNING—Pruning may be done either in the spring or fall, in 
both instances, while the plants are dormant. Cut out a great 
percentage of the small wood, allowing the strength of the plant 
to produce new growth from the sturdier canes. Prune out about 
one-third to one-half of the growth of the plant. In subsequent 
years the plants may be pruned to within about six inches of the 
ground level. 
MILDEW —This leaf disease makes itself apparent by a whitish 
fuzz upon the foliage. Being a fungus it thrives during the moist, 
damp conditions of spring and fall, Effective prevention or control 
can be had by spraying with Tri-ogen or dusting with sulphur flour. 
BLACK SPOT—True to its name, this fungus shows itself as a 
black (sometimes brown) spot in the leaf. It, too, is promoted by 
the presence of water upon the foliage during the cool nights of 
spring and fall. Spray with Tri-ogen or dust with sulphur as a pre- 
ventative, remove all infested leaves from the garden in controlling 
the disease. 
IMPORTANT—Dormant plants should be planted early. They 
may be kept for a long time by putting them deep in the ground, 
in a protected place, keeping the soil high up around the stems; 
keep moist, not wet, until ready to be set out. 

NOTE—2 year-old Roses will come to you up until April 15 in 
dormant plants, shipping charges prepaid. They will be pruned 
by us to a certain extent, but if you so desire—and we believe 
it would be to your advantage—you can prune them back still 
further. They will then throw out stronger shoots than they 
would if they were not trimmed back in the manner suggested. 
To Whom It May Concern: 
**P. J. Lynch and Sons, owners of Heller Brothers 
Company, stand high in the business community 
and do an extensive nation-wide business. We 
recommend them as honorable, upright business 
men, whose guarantee may be relied upon at all 
times.’’ Citizens State Bank, New Castle, Indiana. 


SHIPPING DETAILS, AND CHANGES FOR 1943 

SAFE ARRIVAL 
We guarantee safe arrival of all 
shipments in U. S. A. proper. 
Complaints, if any, must be 
made immediately upon arrival 
of goods, otherwise, we can not 
entertain them. 
We give no guarantee, either 
express or implied, as to the 
quality of productiveness of any 
plants or bulbs we sell. 
All stock is invariably true to 
name, but we do not guarantee 
its 
Please write or print your name 
and address plainly on each 
order. 
ORDER EARLY! 
Please use enclosed order blank. 
Use a separate sheet, and send 
stamped, addressed envelope for 
reply if information is wanted. 
Kindly send cash with order, but 
if more convenient, goods will be 
sent C.O.D. Please register cur- 
rency. Stamps accepted in small 
amounts. With personal check, 
please send 5c extra to cover 
bank charges. Make remittances 
payable to HELLER BROTHERS 
COMPANY, New Castle, In- 
diana. 
If your order amounts to less 
than $1.00, please send 25c extra 
3 
to cover increased costs of pack- 
ing material, labor, etc., on 
small orders. 
Please state when order is to be 
shipped, otherwise shipment 
will be made as soon as possible 
when order is received. If we 
deem it expedient, shipment 
will be made by parcel post, 
shipping charges C.O.D., rather 
than by express, shipping 
charges collect. 
War restrictions will be met by 
us to the fullest degree, and our 
customers, we know, will co- 
operate with the same willing- 
ness. 
