by the fact that American homes are not universally surrounded by a profusion of flowers. 
Very many have no flowers. 
I wish every American could make a journey through the mid-west towns and 
country, noting the flowers. Then visit the Mexican colonies in California towns. Note 
the flower gardens surrounding the home, often only a shack, of every laborer. I will 
extend the wish that you might visit Mexico itself down to Mexico City. When you 
return answer this question: Who loves beauty most, Mexicans or Americans? 
Let us make America beautiful and gay with flowers to greet returning American 
soldiers. Do you want them to return to only cabbages and carrots? 
Will you who love flowers join me in a campaign of promoting flowers? I believe 
the following plan will be effective. It might even initiate a stronger sentiment for 
flowers in America. Let each one encourage neighbors and friends to plant and care for 
more flowers; associate with garden clubs and influence the members to grow more 
flowers along with the vegetables; talk in meetings and clubs for flowers; write articles 
for newspapers. 
My first 50 years of life were given to the profession of Education. Half of this, of 
course, was necessary preparation. This profession appealed to me as a means of service. 
For a similar reason, long ago I chose for the next 50 years the service of growing and 
promoting flowers. Therefore, do not interpret the next suggestion as a wholly selfish 
one. You can help me to grow more flowers and to give more promotion to this high 
art by telling your friends about our bulbs. Show my catalog and suggest that they drop 
us a card and ask for one. 
But do not send us long lists of friends who ought to buy bulbs (but may not). We 
place names on our mailing list only when the person requests it, himself. 
Last of all, the most effective propaganda for good is a good example. The best way 
to teach righteousness is to live right; to teach truthfulness and morality is to be truthful 
and moral; to teach industry, sobriety and culture is to exemplify them and if you want 
America to be a land of beautiful gardens, grow more flowers yourself. 
And don’t forget to buy more War Bonds and Stamps. 
CECIL HOUDYSHEL 
TERMS AND INSTRUCTIONS FOR ORDERING 
Read the following carefully. It will avoid delay or misunderstanding. 
Sales Tax. California customers must add 3% for state sales tax. 
Order Early. Late planting results in less satisfaction with most bulbs. 
Remit with order, by check or M. O. Currency or coins are acceptable but we are 
not responsible if lost. Stamps reluctantly accepted at 8% discount. 
C.O.D. Orders require more bookkeeping and other labor to fill. There is a postal 
fee to mail, another to return your money, thus you pay 25c or more extra. If possible, 
please cooperate and remit with order. The extra labor on C.O.D. orders is most diffi- 
cult under present conditions. 
Postage prepaid on orders of $1.00 or over. Under $1.00, add 10c for postage and 
wrapping. Insurance 5c extra. 
Prices given are for one bulb unless otherwise stated. A dozen costs ten times the 
price of one. Six bulbs are sold at the dozen rate. If not otherwise priced, 100 bulbs 
are sold for the price of 7 doz., or 70 times the cost of one. Not less than 100 are sold 
at 100 rate. 50 are sold for the price of 4 doz. 
Wholesale. Dealers send for our Wholesale Bulletin. Use your business stationery 
or otherwise identify yourself as a bonafide dealer. 
Garden Clubs, who pool their orders for collective buying in quantity, send for our 
Garden Club Bulletin. We give you wholesale prices and discounts on a “‘transportation 
prepaid” basis. This Garden Club Bulletin is available only to the official Purchasing 
Agent of actually organized Garden Clubs but not to individuals, even though Garden 
Club members. 

