Uc PARADE 
OF MODERN Oe. x 




HIS year there’s new meaning in ‘The Parade of Modern Roses,” as Mary — Margaret 
millions of Modern Roses continue to bloom in American gardens MiBrides gna C. 
. H. Perkins with 
and the hundreds of thousands of new J. & P. Roses that will be CATA 
planted this spring add their contribution to the American way of life— Rose named for | 
living symbols of a free people and a prophecy of peace—an important her (see p. 5). 
influence in maintaining morale. 
Just as the Roses keep on growing and blooming because it is the 
natural thing for them to do, so we unite in working together, helping 
each other, cheering each other—and volunteering our utmost support of 
America’s March to Victory. 
In the 1943 Parade presented in this book for your selection in planting 
your Victory Garden this spring, you will revel in the glorious, greatly 
_ improved Modern Roses—Hybrid Teas, Floribundas, 
Sue Hastings aante to the Festi- Climbing Roses, Tree Roses, etc. Also Modern Per- 
val last June with her world- 64 alae GPEa ; 
renowned marionettes; her puppet  etnials and selected Fruits to make your plantings 
Pinocchio took part in introduc- | Complete—a display of garden beauty for a more at- 
ing the new Rose named forhim tractive neighborhood, plenty of flowers and luscious, 
(see back cover of thés cate vitamin-fresh fruits for you and to give your friends. 







At left: one of crowds 
at Newark’s Festival 
of Roses. 
Below: a glimpse of 
the J. & P. Gardens 
described on next page. 
% J 


Se 
N THE steadying words of the stationmaster in ‘‘Mrs. Miniver,’ 
the memorable movie depicting the tribulations of war-torn 
England—‘‘There’ll always be Roses.”’ 
In England, as over here, more people are growing Roses than 
ever before. Despite having less time to garden, England's Roses 
are said to have bloomed more profusely than ever, without fertil- 
izers or insecticides and with little care. There, even in the midst of destruc- 
tion, people crave beauty from the gardens they work in. 
Now across the Pacific comes word from a leading gardener in Australia: OUR Guarantee 
‘In these days of anxiety and strain we want more rather than less of beauty 1S YOUR PROTECTION 
in our lives if we are to preserve our mental and spiritual balance, and the 
ministry of the Rose was never more needed than it 1s today.”’ OUR GUARANTEE—We offer you only one grade of 
Roses—the finest. We unconditionally guarantes every plant 
War conditions keep the family at home more, require spending less on non- we ship to be of finest quality, true to name and Class, 
essentials, make everyone undergo strain. In the garden we find our war sturdy, ah five frome disease and to reat 208. Ee 

: - condition. 
tasks easier as we come close to Nature and the soil, surrounded by the calm- ia teeedai Gxetyiglack 106, Wonee iha arrel sorrel 
ing beauty and fragrance of flowers. Mind and body re- blooming period after planting. 
: lax, futility fades, courage is reborn. No antidote for We will replace, prepaid and free of charge, any plant 
Below are Mrs. Marshall, wife of General Marshall, | ices fates hi heeehae t kno nd r R which does not perform according to the above gudrantee, 
and other dignitaries at the Festival of Roses, Army- & oO w and grow Noses. providing you have carefully followed our directions for 
Navy Day—J. W. Johnston, Capt. H. J. Markland, So in your Victory Garden may the beauty of flowers ane Hoban on ssn wig waeeld pets 
3 . - « . . . . and ts with us on or ore ugust oo Ss. ipments 
Capt. R. W. Britt, Charles H. Perkins. reign along with the vitamins of fruits and vegetables, to mie the creceting Wailer epaing: 
eee feed the hunger of the spirit so eloquently expressed by 
H W H hb f h S D £ A : ] YOUR RESPONSIBILITY— Roses are mortal, like any 
Mr. : " oc aum O1 the (Whe . ept. 0 gticu ture, other living thing. They really need comparatively little 
on next page. 25 Care—especially the new improved varieties. But they must 
be given fertile soil, sun and water, and proper cultivation, 
to keep them vigorous. We send you planting and cultural 
\ instructions in each shipment. Follow these and you will 
be rewarded with healthy growth and prolific blooms. 
President Jacxson & Perxins Company 
We Suggest You Order Early 
Never before have we seen so much 2 
interest in gardening, nor so many 
orders coming in so early! Though our 
plantings were much increased two 
years ago, we could not foresee this 
great garden year, and fear many favor- 
ites will be gone before the planting 

GROUP #339 season is over. Order early! 
; J.& P. Rose & Perennial Plants sent 
i den a grand color display of the a 
Pews ets vanes Guinibers in barenthekes dently position Prepaid, per terms on Order Blank 

h): Floribundas—6 plants Pinocchio (1), 6 Snowbank (2), 
A ence Prior (3): Hybrid Teas—3 Mary Margaret McBride (4); FREE &.& Guide to Successful 
| 3 Mandalay (5), 3 Gloaming (6), 3 Dicksons Red (7); Tree Roses— Rose Gardening—soon _as j 
| 2 Saturnia (8), 1 McGredy’s Sunset (9), 1 Countess Vandal (10); your order is received we send _ you this ; 
6 Giant Delphinium Exquisite (11). paehie guide—how uP plants wie to do a “4 : 
. all spring, summer and fall, even how to I aaa rurale of viewin AS hpi 
40 Plants in all t bl é magine the thrtlt of v2 ie growing 
(value $53.60) for .. Baas: field in our Rose Nurseries. GARDEN 
Prepaid 
Get Acquainted Selection, 
These Finest Varieties: 
GROUP *340 
3 Pinocchio, 3 Snowbank, 3 Donald 
Prior, 1 Mary Margaret McBride, 
1 Mandalay, 1 Gloaming, 3 Del- 
phinium Exquisite. 
15 Plants 
(value $15.55) for 
Prepaid 
Jackson & Perkins Co. 
World’s Largest Rose Growers 
1 Rose Lane 
NEWAR K 
New York State 


