

WELCOME 10 NEWAnY 
#HE MBSE Ss 








First Division 
of the Kiddies’ 
Rose Parade. 
The lovely 
M.G.M. Star- 
lets came to 
the Festival and 
were Majorettes 
in the Parade. 
These boys symbolized 
“Garden for Victory” 
with their great, at- 
tractive “V"’ on 
wheels. 
Living Rose 
Garden by 4-H 
Club Girls. 
Children honor- 
ing the new Pin- 
occhio Rose with 
this float. 
Speakers’ plat- 
form and part of 
the crowd at the 
ceremonies on 
Army-Navy 
Day. 
GROUP 
Through the popularity votes of thousands of visitors to the Festival of Roses, 
our own observation and selection, and the reports of our 120 testing stations 
from coast to coast here is an outstanding dozen Modern Roses for you fo plant 
this spring. 
Mary Margaret McBride, coral-fink 
Pan America, orange and gold (p.11) 
Rose d’Or, pure gold (p. 10) 
Sonata, cochineal-red (p. 6) 
McGredy’s Sunset, saffron flushed 
orange (p. 14) 
Rose Bampton, China red (pf. 12) 
12 Plants, 
GROUP 342 
(value $33) for only 































%341 
They will win prizes for you in the Rose shows. 
McGredy’s Salmon, salmon-pink (p. 15) 
Hector Deane, deep pink (p. 14) 
Flambeau, glowing scarlet (p. 10) 
Neville Chamberlain, salmon (f. 17) 
Saturnia, cardinal-red with salmon-yel- 
low and copper (p. 11) 
Rex Anderson, white (p. 14) 
1 of each of the Festival Favorites 
above (value $16.50) for only... .. 
24 Plants, 2 of each of above 
le at Newark, in the rigorous 
climate of northern New York State, 
over 2,500 acres are devoted to the 
Jackson & Perkins plantings, and the 
world’s largest Rose-hybridizing opera- 
tions are maintained under the direction of 
Eugene S. Boerner, Director of Plant 
Research. Our standards are so exacting 
that only about one out of every fifteen 
hundred or two thousand seedlings ever 
finds a place among J. & P. Modern Roses. 
In the J. & P. Test and Display Gardens there 
ate 20,000 Rose plants in over 3,000 varieties, 
more than 500,000 blooms open at a time—all 
the Modern Roses already introduced, hundreds 
of new Roses for the future. It takes five years 
to prove and propagate a new Rose. J. & P. is 
also closely associated with leading Rose 
hybridizers of other lands, with sole American 
rights for new introductions of McGredy, 
Dickson, Gaujard, Aicardi, Pahissa, etc. 

This arransement of the new Mary Margaret McBride Roses, strik- 
ing in its grace and simplicity, was created at the Festival of Roses 
by Esther C. Grayson, co-author of the book ‘‘Flower Arrangement in 
Color.’’ In her expert way she has so staged the picture that any 
hostess can easily duplicate the setting in her own home. 
The Festival of Roses 
In the pictures on this and the previous page, we 
bring last summer’s Festival of Roses to you. 
The Kiddies’ Rose Parade was bigger than ever. 
Since their visit to the Festival the Hollywood 
Starlets have both received new contracts—Jetsy 
Parker with M.G.M. and Dorothy Schoemer with 
Warner Bros. They were in the parade and gave a 
dancing exhibition at the Moonlight and Roses 
Dance. 
Mary Margaret McBride came to celebrate the 
1943 All-America Award received by the new Rose 
named for her. 
Sue Hastings’ world-renowned marionettes gave 
two performances, one when her puppet Pinocchio 
introduced the new Floribunda Rose named for 
him, the other a twilight show at the bandshell in 
the public square, for the children. 
be stilled by vitamins .. . 
lovely copse, the exquisite Rose. . 
gaining the victory.”’ 
The Floriculture Department of Cornell University came 
to the Festival to participate in the inaugural Victory 
This intensely interesting 
exhibit, “‘ Around the Year in a Rose Garden’’ was a 
complete visual course in Rose Culture. 
Garden Harvest Show. 
Flowers in Wartime? Decidedly So! 
—H. W. Hochbaum, U. S. Dept. of Agriculture 
After describing the important food production 
from Victory Gardens, Mr. Hochbaum adds: 
“There is still another great source of vitality 
which should not be neglected even in war- 
time. There is a hidden hunger which cannot 
the hunger for the 
beautiful in nature; the rolling greensward, the 
. Self- 
respect, greater love of home and country, 
better morale, all grow when farm and town 
homes, our public buildings, our towns are 
beautiful with lawns, flowers, shrubs and trees. 
. . . Vegetables, fruit, flowers, open lawns, 
attractive homes and towns are all a part of 
On Army and Navy Days, June 20th and 21st, 
Mrs. George C. Marshall, wife of General Mar- 
shall, Chief of Staff, U. S. Army, was honor guest. 
She helped inaugurate the national Victory Garden 
Harvest Show movement. A demonstration show 
was conducted by Cornell University and J. & P., 
in collaboration with the movement authorities. 
All summer and fall visitors to our fields saw 
great carpets of color as the plants we grew for you 
to plant this spring were blooming gloriously, 
gaining rugged vigor and storing up abundant 
energy to be even more beautiful in your garden. 
Next June the Festival of Roses will continue, 
from the 15th to July Sth. You are cordially in- 
vited to visit us. then, or anytime in summer or fall, 
for J. & P. Modern Roses will still be in bloom. 
Their fame has made Newark the Mecca of Rose- 
dom—welcome to the Rose Capital of America! 

ae Pes 
England's gardens continue to bloom for morale—a war- 
time picture of the Queen Mary Rose Gardens in Regent's 
Park, London, courtesy of Canadian Horticulture and Home. 




One of our great warehouses, 
now filled to the doors with 
your plants for next spring, 
then turned over as a cool, re- 
freshing headquarters for the 
demonstration Harvest Show. 
