Rugged, vigorous, disease- 
resistant, easy to grow anywhere. 
Everblooming, abundantly. 

A nationwide sensation and the most talked-about development in 
Rosedom! Every year thousands of new enthusiasts add the colorful 
Floribundas to their plantings, and old customers keep sending for more— 
eVery year we are compelled to increase our plantings and it is difficult 
to keep up with the demand. 
To meet the need for a hardier, more rugged, easy-to-grow race of 
Roses which would persist in giving an abundant mass of blooms and 
color from early June right through the hot summer months and on 
through fall, year after year, Floribundas were created. Hardy wild Roses 
are the basic parents. To them have been added the strains of the larger- 
flowered Roses until you can now select all the way from the lovely dainty 
varieties like Joyous and Betty Prior to the very large-flowered doubles 
like A. Grille, Cheer, and others. 
Floribundas are truly ‘‘Roses for everybody's garden’’ in all the varying climes 
of America—so easy to grow, so hardy, so resistant to hottest sun, so continuous 
in abundant bloom their lively color is a permanent joy, giving your garden a 
perfect June-day appearance from spring right through till frosts. Superb in borders, 
among evergreens and perennials, for spots of color anywhere in garden and grounds, 
and for entrancing mass color effects in large plantings. In addition to these new 
uses, Floribundas are also planted wherever one would use Hybrid Tea Roses. 
In magnificent clusters of entrancing blooms, the flowers are long-lasting in 
all weather in the garden and especially suited for table decoration or vase, often 
keeping 8 to 10 days in water. 
Hybridized, tested and propagated in this rigorous climate of northern New 
York State, it was Dr. Nicolas, in the J. & P. Dept. of Plant Research, who early 
caught a vision of the tremendous need for Floribundas in all the varying climates 
of the U. S. Eminent European hybridists were seeking the same ends there, and 
their creations have been added to his in the Floribunda Parade. 
To create great 
For Mass Planting 77,270% £774 
note the special low prices of Floribundas, for 25 
or more of a variety to plant en masse. 
SYMPHONIC SIX 316 
The lovely salmon and pink Pinocchio, deep 
rose-pink Cheer and famous ‘“‘red dogwood 
Rose’ Betty Prior (see p. 25), the finest six 
for lovely accent colors in a doorstep or side- 
walk planting. 
6 Plants, $5.50 
FLORIBUNDA EXHIBIT 317 
2 of each (value $6.70) ... 
fg each of six favorite varieties for a 
Cheer’ gape grand display, specially priced for you to see 
y : aed ; how appropriately Floribundas are the ‘‘Roses 
Biiitst:. stile ase #5 of Tomorrow’: Pinocchio, Summer Snow, 
at ; Joyous, A. Grille, Betty Prior, Donald Prior. 
30 Plants 
5 of each (watte $28.25) .. 2 2 3:50 
Page 22 
Se © J. #& P. co. 
CHEER 
(Plant Patent applied for) 
A bright, very deep rose-pink form of 
the prized World's Fair that has won its 
way to stardom round the world. Cheer, 
too, has become one of the most de 
sired in Rosedom. The buds are orange- 
pink to red and in many sections ap- 
proach geranium-red or rose-red. 
Buds. . .ovoid, orange-pink. 
Blooms..large, about 4 in., opening 
gracefully; in large clusters. 
Sweet fragrance. 
Habit... vigorous, prolific. 2 ft. Dark 
green foliage. 
$1.25 each; 3 for $3.15; 
12 for $12.50; 25 for $23.45 
war Jackson & 







This 
lovely 
Pinocchio 
arrangement 
shows how ideal 
FP the Floribundas are 
for bouquets. 

Most Popular 
New Rose for 1943 
(Plant Patent No. 484) 
See the Lovely Life-Size Buds and Blooms 
on Outside Back Cover of This Book 
The peer of Floribundas, amazing ‘‘Rose of To- 
morrow.’’ Many thousands more plants will be 
grown in American gardens this spring than of any 
other new Rose for 1943! Small wonder, when you 
see its winsome beauty and read about its many 
capabilities. Used by florists for unusual corsages 
and bouquets. In the garden Pinocchio has many uses, 
generously fulfills them all. Carefree as the puppet 
Pinocchio (see pages 3 and 4, also back cover), the capti- 
vating buds and blooms instantly win their way into 
the hearts of all. Complete description on back cover. 
Buds... .pointed, exquisite salmon flushed with gold. 
Blooms... in great clusters, gradually change tosof: clear 
pink, a lovely harmony. Fruity fragrance. 
Plants. ..exuberantly prolific, 20 to 24 in. tall. 
$1.25 each; 3 for $3.15; 12 for $12.50; 25 for $23.45 






Very effective in 
mass plantings, | 
both for garden 
display and plen- 
ty of blooms in 
fine. sprays for 
cutting. 
Use Floribundas generously 
in groups of 3, 5 or more. To 
supply compelling color all 
season in borders, path, 
doorstep and accent plant- 
ings, Floribundas are ideal. 

Perkins Co... 
