




World's 
Everblooming™Abundant, Rugged . .' 
The most talked-about development in Rosedom! Every year thousands 
add these colorful Floribundas to their plantings; every year we are compelled 
to increase our plantings; it is difficult to keep up with the demand. To meet 
the need for a hardier, more rugged, easy-to-grow race of Roses which would 
persist in giving an abundant mass of blooms and color from early June right 
through the hot summer months and all fall, year after year, Floribundas 
were cteated. Hardy wild Roses are the basic parents, adding the strains of 
the larger-flowered Roses so you can now select all the way from the lovely 
Joyous and Betty Prior to the very large-flowered doubles like Cheer, World’s 
Fair, etc. 
G H E E R (Plant Patent 
applied for) 
A bright, very deep rose-pink form of the prized Buds... ovoid, orange-pink. 
World’s Fair that has won its way tostardomround — Blooms... .large, about 4 in., opening grace- 



the world. Cheer, too, has become one of the most fully; in large clusters. Sweet 
desired in Rosedom. The buds are orange-pink to fragrance. 
red and in many sections approach getanium-red —_ Habit... . vigorous, prolific. 2 ft. Dark 
or rose-red. green foliage. 
$1.25 each; 3 for $3.15; 12 for $12.50; 25 for $23.45 
PINOCCHIO 
©}. #P. co. 
Be sure to include the amazing Pinocchio, 
the Floribunda that has made Rose history, 
on the inside front cover of this book. 
JARS | y WORLD'S FAIR "25" 
Winner of First Award, All-America Selections 
In the year of its introduction, chosen as the — Prolific... .continuous display, spring 
official Rose of the great New York World’s to frost. 
Fair, this beauty continues in the affection of  Size....... blooms nearly 4 in. across; 
Rosedom and will be a leading ‘‘Rose of To- 
morrow.”’ Large clusters of velvety, rich scar- 
let flowers which almost hide the luxuriant foli- 
age, become dark maroon in the fall. The double 
Hybrid-Tea-size flowers are popular everywhere. 
Exceptionally hardy; favorably reported from Fragrance... lightly fresh. 
all parts of the country. Display. .. .magnificent in solid group. 
$1. each; 3 for $2.50; 12 for $10.; 25 for $18.75 
18 to 20 petals. Beautiful 
in the aiden: and exquisite 
for cutting—very graceful 
even full-blown. 
Vigorous... .bushy; about 30 in. high. 

Joyous JOYOUS 22 Fant 
A deeper Else Poulsen, the color remains clear and unmottled 
throughout the life of the flower, a virtue particularly appreciated 
over some of the older kinds in this color range. It changes from 
rose-red glory to deep, impressive pink as the charming buds open 
“ep. into delightfully informal blooms. 
Unusual. .for cutting, and arrangements. 



yy aa. Strong... .free blooming, medium height. 
i , ae Blooms....clear, strong color at all times. 
a : } Foliage. . .deep red as plants approach blooming. 
r o*% Honor. . . Silver Medal Award at Elizabeth Park, - = 
Hartford, 1939. Chae « 
$1. each; 3 for $2.50; 
12 for $10.; 25 for $18.75 Use Floribundas generously in groups of 3, 5 or more. 
A Floribunda corner in 
the J. & P. Display Gar- 
dens, Newark, N. Y. 
Group *351 

The lovely salmon and pink Pinocchio on 
inside front cover, the deep rose-pink 
Cheer at right and the winsome coral-pink 
Smiles on p. 5, an ideal six for accent colors 
in a doorstep or sidewalk planting. 
6 Plants, 2 of each 
(value $7.) for only. 

At right, lovely white 
Snowbank accents 
landscape plantings be- 
Page 4 hind, forms border 
along the grass path 
effectively frames a bed 
of Hybrid Tea Roses. 

