ERE at Newark, in the rigorous climate of 
northern New York State, over 2,500 acres 
are devoted to the Jackson & Perkins plant- 
ings, and the world’s largest Rose-hybridizing oper- 
ations are maintained. It takes five years to prove 
and propagate a new Rose. Our standards ate so 
exacting that only one out of every fifteen hundred 
seedlings ever becomes a J. & P. Modern Rose. 

(Plant Propagation Test Garden 
Rights Reserved) WAV E S No. 2896 
Named to honor the U.S. Navy’s Women Reserves, 
Women’s Auxiliary Wolunteer Emergency Service 
“So Proudly We Hail’ this new J. & P. Modern Rose 
named for the gallant WAVES. A seedling of the grand 
old favorite Dame Edith Helen, WAVES has all the fine 
= qualities of its lovely parent with infinitely greater 
Captain William F. Amsden, charm; in addition a sturdy, more rounded plant and 
U.S.N. Commanding Officer of the rugged, deep sea-green foliage. The coral-pink ovoid 
Naval Training School for Women buds and intriguing, cup-shaped blooms are of unceasing 
Reserves, The Bronx, New York, interest and very generous in their old-rose fragrance. 
accepts bouquet of the beautiful new WAVES’ desirability in the garden is further heightened 
WAVES Roses from Charles H. by the great profusion of bloom, an inspiring display of 
ERSTE CO) OO TEG TEs a clear glowing pink in spring and summer which becomes 
W. Look j ‘ 
bas d ba le Hi “for sores suffused more and more with yellow as the summer ad- 

WAVES Roses have been planted in vances, in fall reaching a lovely soft salmon-pink. 
the famous rock-garden at the school Plant... ..vigorous, compact, very hardy, growing about 
which is the Navy's * Boot’’ Train- 21% ft. tall. 15- to 18-in. stems. 
ing Station for enlisted WAVES. Profuse... .flowers in great profusion, truly everblooming 
from spring till late fall. 
Blooms... .35 firm petals that hold well in sun; satiny in- 
side, glossy outside. 
Fragrance. .intense old-fashioned Rose perfume. 
$1.50 each; 3 for $3.75; 12 for $15. 
“The Peotival of Roses 
OR well over 10 years the Festival of 
Roses has taken place here in the Rose 
Capital of America. Every year we have 
welcomed many thousands of guests; of 
course you could not come last summer but 
Newark’s citizens carried on the traditions 
GROUP 409 of the event. The ‘“‘Old Dirt Dobber’’ and 
a jo nes 4 eae ee his staff came from Nashville to tell all 
any want to order the finest dozen Modern Roses, without taking the time ' ; . Ne se, 
to select for themselves. Ever since J. & P. was selected to provide the Roses America about the Festival on his coast-to 
of Tomorrow for ogee ee at the wont s Fair, each year we Ligh coast Columbia Network. Mary Margaret 
made up a new list of the World’s Fairest, to meet these many requests. ey 5 : 
will add new glory to your Garden, win prizes in the Rose Shows. McBride came, too, to tell her listeners 

















Dicksons Red, scarlet-red (p. 7) Eternal Youth, clear pink (p. 12) about the Roses. The world-renowned 
CountessVandal, coppery bronze (p.8) Better Times, bright red (p. 15) Sue Hastings Marionettes performed again. 
Eclipse, golden yellow (p. 14) Signora, mandarin (p. 17) 
Gloaming, salmon-pink (p. 10) Neville Chamberlain, salmon (p. 17) 
McGredy’s Sunset, yellow (p. 9) Saturnia, cardinal, salmon (p.7) 
Rose Bampton, China red (p. 12) Rex Anderson, white (p. 17) 
Plants, 1 of each 
(value $14.75) for only. . 





And did the Roses bloom! 
The entire J. (& P. Test and 
Display Gardens a sea of 
When Sue Hastings came to A Victory Garden Float in the Rose Parade. color and fragrance! 
christen the Pinocchio Rose, 
Charles H. Perkins surprised 
her with a new Rose for 1944 
(see p. 21). Here he gives her a 
bouquet of *‘Marionette.”’ 


BR 4 








At left is the prophecy of 
@ Festival to come—after 
Victory—when crowds will 
fill the gardens to enjoy 
their beauty. This picture 
was taken during the Festi- 
val of 1940. 





In the civic Kiddies’ Rose 
Parade these war-minded bud- 
dies fashioned their ‘‘General 
Sherman Tank’’ .to create a 
Victory message with Roses. 












The 4-H Club Girls formed a 
Victory Garden Brigade and 
displayed the results of their 
labors, for all Newark to see. 




The 1943 Rose Queen 
was elected and Page 4 
crowned at the Moon- 
irate PQAaCKson & Per 
Dance. 
kins Co. 
