ICTORY Gardening at its best is balanced gardening—with flowers and 
\) shrubs and lawns and vegetables and fruits, all in their proper places. 
This war has seen a far saner approach to the garden than twenty-five years 
ago when tons of vegetable seeds were wasted where vegetables could never 
grow. To the Victory Gardeners of 1943 great credit is due for the tremendous 
amount of food you produced, far exceeding the expectations of the experts— 
at the same time growing more flowers than ever before! 
PARADE of MODERN ROSES, PERENNIALS, FRUITS 
In tune with the needs of a nation spending far Thrill with the thousands planting Modern 
more time at home, this 1944 Parade is presented Perennials—Giant Northern Delphinium, Chrys- 
as a guide to more restful surroundings, more anthemums, Phlox, Tritomas, etc. Select favor- “heir June 
pleasant living, more beauty indoors and out. ite Fruits. Heed the hundred-year-old verse, is pee ae ee 
ae rom the J. P ens, 
For your patriotic garden, choose the new author unknown: pe C. ie Perkins, E. S. 
Modern Roses named for the gracious wife of ‘‘Plant flowers that thou may’st have and give; 
General Marshall, and WAVES for the Navy’s Plant cabbages that thou may’st eat and live. = McCay. 
.Women Reserves. Enjoy Brandywine, the new For life is complex, and its needs demand 
Floribundas, etc. That flowers and cabbages go hand in hand.”’ 
Flowers in Wartime, Too, Says H. W. Hochbaum, Chairman, 302107500722 Perennial Plants sent 
Victory Garden Committee, U. S. Dept. of Agriculture 
“One of the finest things that has come out of the Victory Garden 
program is the neighborliness and community spirit evident wherever 
people garden together. And in countless backyards and community 
BT people also found space and time for flowers. This is as it 
: should be. . . . We owe it to Johnny and Joan as they come march- 
ing home that the old home and the old home town welcome them 
with more flowers and greenery. What zest will be added then, and 
every day, if the meals are graced with bowls of roses, nasturtiums 
and other flowers. We must grow more of this food, too—food for 
our spiritual well-being and our everyday happiness.”’ 
—reprinted by permission, House & Garden's Garden Annual, 1944, 












Guests admire 
the profuse bloom 
in a corner of 
Wa Ike (bP Ie 
Display Gar- 
dens. 
Mary Margaret McBride 
came for her NBC broadcast 
during the Festival of Roses 
(see her Rose, p. 14). In the 
carriage with C. H. Perkins, 
she recalls memories of her 
girlhood in Missouri. 




The Garden on the 
Front Cover 
The front cover is a photo of a corner of 
the J. & P. Display Garden during the 
Festival of Roses. These numbers iden- 

wine; (2) Prima 
Donna; (3) Betty GARDEN 
Prior Floribunda; (4) 
red, pmk and yellow 
Tree Roses; (5) Deb- 
utante and En- 
chantment Del- 
phintum; (6) Sum- 
mer Snow and Don- 
ald Prior Floribun- 
das. 

Prepaid, per terms on Order Blank 
Thousands of acres of nursery plantings of Jack- 
son & Perkins surround Newark, the Rose Capital 
of America, with millions of plants of Modern 
Roses and Perennials. Their carpets of color, to- 
gether with the J. & P. Test and Display Gardens, 
have attracted hundreds of thousands of guests and 
inspired the annual Festival of Roses. This year 
much acreage was devoted to food production; the 
traditions of the Festival were observed by New- 
ark’s citizens, till you can come again. 
American boys at the front continue to 
write of the comfort they get in thinking 
of the peace and beauty in the garden back 
home. To them it is a symbol of stability 
—token of all they are struggling to pro- 
tect. We must ‘keep ’em growing’’ so 
your sons and mine will find the gardens 
undimmed when they come back. 
Again this year we must grow all the 
food we can; our neighbors must join us 
if America reaches the goal of 22,000,000 
Victory Gardens in 1944. 
The ‘Old Dirt Dobber’’ and 
Frances and Paul broadcast 
Boerner, Mrs. Jeanette | 
Mrs. George C. Marshall, 
Eugene S. Boerner, and the 
Rose named for her (p. 5). 









[ative 
26th coast-to- 
et 
Dr. J. Horace McFarland, Dean of Rosedom, 
84 years young, inspects the J. & P. Test Gardens 
with Eugene §. Boerner and Charles H. Perkins. 
Our Gardens Must Not Fail Them Now! 
As we harvest food from the good earth, 
we should continue to derive beauty, too. 
In partnership with Mother Nature in the 
garden, one gains a sure source of peace 
and contentment in a wat-torn world. In 
the calming beauty of flowers we find new 
strength to do our utmost for Victory. 
May your garden be a morale-builder 
on the home front, and bring you pleasure. 
CO ey 22 aa 
President 
I Never was there such interest in gardening! Another rush 
Order Early : like last spring is sure to come. The earlier you send us 
your order, the better we can serve you and supply what 
you want. There is a shortage of Rose plants. 
nials have produced yery well—this is a fine ye 
tify the varieties so you may order those J. & P. Giant Northern Delphiniums made an impressive dis- 
you like: (1) Brandy- play at the Festival; in great demand this spring (see p. 34-35). 
atkeon & Perkins Co. 
World’s Largest Rose Growers 
NEWARK, NEW YORK 
Kose Capital of rémerica 
Fortunately, our fields of Modern Peren- 
ar to plant more Perennials. 

our Gruarantee 
1S YOUR PROTECTION 
OUR GUARANTEE—We offer you only one grade of 
Roses—the finest. We-unconditionally guarantee every plant 
we ship to be of finest quality, true to name and Class, 
sturdy and free from disease, and to reach you in perfect 
condition. 
We guarantee every plant to flower the next norma} 
blooming period after planting. 
We will replace, prepaid and free of charge, any plant 
which does mot perform according to the above gurantee, 
providing you have carefully followed our directions for 
planting and care, and providing your report so states 
and 1s filed with us on or before August 1 on shipments 
made the preceding fall or spring. 
YOUR RESPONSIBILITY— Roses are mortal, like any 
other living thing. They really need comparatively little 
care—especially the new improved varieties. But they must 
be given fertile soil, sun and water, and proper cultivation, 
to keep them vigorous. We send you planting and cultural 
instructions in each shipment, Fdllow these and you will 
be rewarded with healthy growth and prolific blooms, 
Jackson & Perxins Company 




