in the color of the flowers which they are expected 
to produce. It is quite possible that your own seeds 
may cole up well and the Lyondels planted in the 
same flat may fail to come up, but the cause is not 
the poor quality of the Lyondels. Also, not one of my 
customers who has been decent toward me has been 
allowed to suffer any losses as a result of purchasing 
my seeds. I know that some of you will have failures; 
| want you to report them to me; but please do so 
without insimuations, and without apologies, 
Complete directions for sowing delphiniums ae- 
company each packet of seeds; observe them faith- 
fully. and you will have a much better chance of 
suecess. Jloo many delphinium seeds have been kill- 
ed by too much kindness. Be less fussy and use more 
garden variety common sense, and you will be all 
right. 
AND NOW IF YOU HAVE NOT THROWN 
AWAY THIS CIRCULAR 
IT will let my old customers soften up your sales 
resistance. You don’t find the Lyondels advertised 
anywhere. yet every vear most of my seeds are sold 
out before they have been harvested. My customers 
conduct the advertising campaign for me, and I am 
eratetul to them. The following are but a few ex- 
cerpts from many letters they have sent to me. 
Sandwich, Il., June 22, 1942 
Yesterday, after making ready the most gorgeous 
delphinium show ever held here, a group of us sat 
doun to discuss our favorite subject. It was the 
concensus ef opinion that while each strain of del- 
phinium has its advantages, the Lyondels are hardier, 
more persistant, and have more sparkle in their color. 
I pass this along not as an idle compliment but as a 
studied appraisal by as sophisticated and experienced 
group of delphinium growers as you will find.—Rol- 
and FF. Barker 
yhieago, Ill., Oct. 27, 1942 
IT am glad to say that T entered five exhibits in this 
year’s delphinum show at Chicago and secured five 
first and two seconds. These were from your seeds.— 
E. P. Essley 
La Grange, Ind., June 22, 1942 
J won four first prizes, one second, and two third, 
all with Lyondels, at the Delphinium Society’s show: 
staged am the Garfield Park conservatory——Mrs. H. 
G. Erwin. 
Berwyn, Il., June, 1942 
Ai the national delphinium show in Chicago 1 
received three blue ribbons with my Lyondel del- 
phinitums.—-Paul Frenzen. 
St. Thomas, Ontario, Nov. 6, 1942 
Your dark colors are superb. Your mixed seeds 
gave me some of the most beautiful plants I have 
4 
ever seen. One plant, a smoky blue with 45 inches 
of flowers had flowers 334 inches across. I sure gave 
a few of our local delphinium growers an eyeful.— 
A. Pletseh 
Edmonton, Alberta, July 13, 1942 
Our climatic conditions are very extreme, temper- 
atures running to 40 and even 50 below zero, with 
the snowfall extremely light. In the spring we have 
warm sunshine by day and heavy frost at night. Last 
vinter I bought some more delphinium seeds from 
vou; they were planted im the greenhouse in Decem- 
