Irresistible Iris 
(For Summer and Fall Shipment) 
As you may have observed, there has been 
a great awakening in the Iris world the past 
few years. 
New and wonderfully improved varieties 
have been originated. Colors and combina- 
tions of colors that were never dreamed of 
ure now to be had in the newer varieties. 
The size, too, has been increased far be- 
yond fondest expectations—size of plants, 
stems and blossoms. 
Lucky for our customers, we have been 
buying many of the best of these new Iris 
introductions and increasing stocks under 
our favorable “Sunny Colorado” conditions. 
So now we are lined up to offer you the 
cream of modern Irises and at prices as low 
as the same quality of.stocks can be had 
anywhere. Often lower. 
And some marvelous varieties are now 
very reasonably priced. A few real new and 
scarce kinds are higher, of course, but will 
be cheaper in a year or two. 
_ The point is, begin this year, 1943, to start 
a collection of the world’s most beautiful 
Irises. 
Plant Iris in summer or fall. That’s the 
best time to set out your Iris roots. Prac- 
tically sure then to bloom well the next 
spring. . 
We are making great preparations to be- 
gin digging and shipping Iris from about 
July 5th to October 15th. 
Our new Iris price list will be ready about 
June 15th. This list will not be sent to all 
on our regular mailing list, but to those who 
bought Iris of us the past few years, and to- 
all others who ask for the Iris list. 
_ We want you to have our 1943 Summer 
Iris list, but how are we to Know who wants 
it unless you tell us? Chances are if you 
wait until summer you will forget to AM 
for this list. 
So-o0-00! Send us word any way you find 
most convenient. Drop a post card or letter. 
or notation at bottom of your order. 
After reading the claims of many Iris grow- 
ers, I became a bit dizzy, and jotted down the 
following remarks: : 
Some claim that Iris roots are best if they 
are grown away out west, while others say 
down south they’re strong because the season 
there is long. Another vows they tougher grow 
if fight the cold and ice and snow. A third one 
joins this friendly feud and says it’s all in 
ALTITUDE! From top of world, J. D. sez ’e. 
come Iris roots from borers free. Each year 
they go to every state; reports come back, 
They’re blooming great! Some irrigate, while 
others think ’tis sin to give an Iris drink. No 
grower knows it all quite yet. We've plenty 
more to learn, you bet. Now getting down to 
brassy tacks, I think we’d better make some 
tracks that lead to buyer’s planting ground— 
let him or her our praises sound. For after all, 
what counts the most is not our loud and 
lusty boast, but what the customer will know 
who plants our stocks and sees them grow. 
—J. D.’ Long. 
30 - 




FCO (Father Carries On) 
Before Pearl Harbor, | had dreams of 
gradually turning over most of my work © 
and worries to my son Everett, who has — 
been associated with me since 1934, both ined 
field and office work. i 
But now it’s vice versa. Everett is flying 2 
for Uncle Sam. I’m elected to continue my — 
own work, and take over also many details 4 
formerly handled most efficiently by Everett. 
Having put in over 40. years’ hard eee me 
here in Boulder, I’m no longer a glutton for — 
work, nor can I keep humped up over that 
grindstone the long hours that used to be ~ 
all in the day’s work, with no time and a me 
half for overtime. : 
Am not complaining. Just explaininel , 
Hverett volunteered, with our consent and — Zs 
blessing. He even bought a plane of his own 
to speed up hours in air. 3 
Goodness knows, the alphabet has been — 
overworked. But if room for just one more ‘a 
fraternity or whatever, I vote for FCO. 4 
~ 
I know many fathers eligible for charter 
membership. And the list grows apace. 
But Shucks! Why talk so much about us 
fathers only? Mothers, too, are left to carry 
on, many having both sons and daughters — 
serving directly or indirectly in winning the ~ 
war that we are going to win. 
To all such parents I extend fraternal 
greetings and good wishes. And to the young ~ 
folks, assuming the greater burden and risk. — 
Some of our helpers have left, though we 
still have most of those who have been with 
_us for years. Will not solicit more business 
than our current organization can handle — 
with satisfaction to our customers. ‘ ’ 
One thing we must do is to reduce cor- ' 
respondence. So if your letters are not 
answered in detail, nor at all, at times,’ you — 
will know why. 
You can get many helpful suggestions 
from our catalogues. Also, from folders. — 
slips and booklets sent with orders.—J. Os 
Mm fe 


a 
EVERETT CURTIS LONG 
Here is “Ev” and his favorite flower. We 
shall give our Iris fields special care till Ev 
comes back. — i, 
“ay 
