Announcement of SCHEER Glads for 1943 
In offering this, my 1943 Announcement, to my customers, it seems appro- 
priate to address a few remarks to new and to prospective customers. 
Those who are not familiar with my announcements in the past will find 
them quite different from many catalogues from various sources in that the 
language used is wholly lacking in superlatives and fancy frills. I have had 
all of my training in scientific work and it has become second nature to me to 
describe a flower as I would report an experiment in chemistry or physics: . I 
try to describe things exactly as I see them, and to use words that will picture 
them to the reader exactly as I see them. My contention is, and has always 
been, that any gladiolus that is really worthwhile will sell itself without the 
help of a lot of ballyhoo. SCHEER GLADS must sell on merit - or not at all. 
When testing out seedling varieties I depend by no means, solely upon 
my own judgment - nor do I attempt to induce the fans to try them out for 
me at their expense: not only has each Scheer variety now in commerce had 
a long and critical trial in my own grounds, as well as in the plots of highly 
discriminating qualified experts, but each and every one of them has proven 
its claim to recognition on the show bench at major shows, PRIOR TO ITS 
INTRODUCTION. Every Scheer Glad won blue ribbons against strong com- 
petition before it was ever offered to the public, and some of them have even 
won medals and cups. 
oO 

The varieties offered in this announcement comprise practically all 
Scheer introductions to date: they represent the result of many years of 
intensive breeding, during which time many tens of thousands of seedlings 
from carefully hand-pollenated crosses were raised and studied. It would have 
been an easy task to choose hundreds of good seedllings - had I been satisfied 
with just good seedlings: but I wanted something very much better than mere 
good seedlings. 
Sometime back I adopted a slogan: The name Scheer as the originator 
of a Glad is equivalent to the Sterling mark on silverware, expressed in work- 
ing form thus: 
SCHEER on a Glad = Sterling on Silver 
I shall exert every effort to have this slogan mean exactly what it says and, 
in order to do it I must make sure that every glad that goes out under my name 
is one that will reflect credit upon it. I want to make the public feel that they 
can confidently accept the name SCHEER as a guarantee of quality. 
O 
Many visitors from far and near have visited my patch in the past and glad 
fans are always welcome there. 
My ‘farm’ consists of just one acre, which is planted almost entirely to 
seedlings. Anyone who has not grown large quantities of seedlings has no 
conception of the amount of work that the task involves: it surely does not 
permit of any pampering of any of the stock, and I am well satisfied to give 
the patch only the most ordinary field culture. Moreover, my soil is a very 
long way from meeting my ideal for glad culture - it is mostly very heavy, 
part of it being a sticky gumbo; all of it could well stand the admixture of great 
