3 VAUGHAN’S SEED STORE, CHICAGO AND NEW YORK, BOOK FOR FLORISTS 47 
Vegetable Seeds for Victory Gardens 
Vegetable seeds sold so rapidly last spring that every store offering them enjoyed a bigincrease. Government 
officials say the campaign this year was only a rehearsal for the real effort which will come next year. Vaughan's 
Victory Garden assortments have both vegetables and flowers, balanced to match present day sales. We havea few 
assortments alloted to new customers, which will be assigned to those who first send in contracts, as printed below. 
Red, White and Blue Display 
We shall continue to use for 1944 the strikingly 
beautiful Victory Garden Display Rack designed 
in our national colors. The slogan on the lower 
panel will be changed to read ‘Vaughan’'s 
Seeds for Victory Gardens.” The top panel will 
be red, the lower one white, and the sides and 
bottom will be blue. It makes a brilliant eye- 
catching combination and will give your store a 
patriotic atmosphere. 


Design and construction of the rack will other- 
wise follow the model which has proved so satis- 
factory last year. 

The illustration shows how it holds each variety 
where the customer can see it. 

The dimensions of this rack are: 30 inches wide, 
15 inches deep, on the floor. The height is 55 
inches, nicely calculated to combine maximum 
visibility of packets, and convenient self-service, 
while at the same time it does not obstruct a clear 
view of the store, which many feel is important. 


Your new rack will be light, yet strong, easily 
moved about. It is made in theemodern manner, 
of heavy matboard, and comes to you brand new. 
One rack will hold $100 worth of packets. 
Our New Packets. All flower seed packets of 
1944 will be 3% by 4'% inches, same size as vege- 
table packets, and all racks will be interchange- 
able, serving for either flower or vegetable seed. 
Brilliantly Colored Posters and Streamers. Color 
sells everything now-a-days and nowhere is it 
more necessary than in selling the garden. 
Vaughan's posters are modern, artistic, brilliant. 
They will dress up your store and give it the at- 
OUR RED, WHITE AND BLUE RACK mosphere of spring, helping business in every line. 


i a 
VAUGHAN’S SEED STORE, 601 W. Jackson Blvd., Chicago, Ill. 
Please forward in due season an assortment of Vaughan’s seeds for 1944. 
The undersigned will pay upon request for all seeds at retail prices less 40%. He agrees to sell at such time, and Vaughan’s Seed Store agrees to pur- 
chase all seeds then in good condition at retail prices less 40%. This purchase will be credited against the amount due from the undersigned. 
The undersigned further agrees, when the season is ended, to destroy the display rack furnished by Vaughan’s Seed Store. 
Your Firm Name 

Your Address 

Sign here = = 

