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FOUNDER 


“Pansies Are My Favorite Flower!” 
E ARE receiving inquiries from all parts of the country asking for 
the name of a grower nearby who ean supply Steele’s Jumbo mixed 
plants. Perhaps you are that grower. Have you enough plants to 
supply his requirements? How about next year? Are you plan- 
ning to buy enough seed to supply the increasing demand for Steele’s Mas- 
todon strains? 
We are advertising our pansies so that you may sell more of them. 
We shall have plenty of seed to supply our valued customers with all the 
stock they can grow. Our advertising campaign has just begun but we shall 
continue to advise readers to see their local florist or seed dealer for Steele’s 
pansies. Are you growing enough pansies to care for this increased demand? 
Your customers must stay at home to conserve gas, tires, and travel 
facilities for the armed forces. They will demand more and better flowers 
and Steele’s pansies will charm and delight them and bring them back to 
you year after year. Plan to increase your planting of pansies to take the 




E. J. STEELE 
place of those imported varieties which you cannot now obtain. 
We invite comparison with other strains so make your own test this 
year but be sure to plant enough Steele’s Mastodons to supply the demand. 
These Prices Cancel All Previous Quotations 
STEELE’S PANSY GARDENS 
PORTLAND, OREGON, U.S. A. 
Each and Every Strain Listed on This Page Is a Genuine “Steele’s Mastodon.” See Page One.) 
poset JUMBOS 
“Pay Dirt’”—Our 1943 Jumbo novelty. The largest gol- 
den yellow ever produced. Most blooms have dark 
rays or tiny dark faces. Immense size and fine habit 
of growth resist summer heat. Blooms constantly all 
season. Truly a sensational strain. Exactly bloom 
on catalog envelope. Price 1/16 oz. $2.00; 1% oz. 
$3.00; 14 oz. $5.00; 14 oz. $9.00; oz. $17.00. 
Jumbo Beaconsfield—A greatly improved true Bea- 
consfield type. Upper petals rich lavender, lower 
petals deep blue violet. A real Jumbo strain. Price: 
1/16 oz. 85c; 1% oz. $1.50; 14 oz. $2.75; 16 oz. $5.25; 
1 oz. $10.00; 2 oz. $18.50; 4 oz. $35.00. 
Jumbo Mixed—Our origination. Field plants produe- 
ing flowers up to five inches in diameter. Many new 
and unique colors—pastel pinks, apricots, vellows, 
blues, brass tones, copper, bronze, purple, red, in 
two and three color combinations and selfs. Fine 
form, heavy substance, long strong stems, fine for 
eutting and foreing. Fully two weeks early. Prices: 
1/16 oz. $1.25; 14 oz. $2.25; 14 oz. $4.00; 14 oz. $7.50; 
1 oz. $14.00; 2 oz. $26.00; 4 oz. $48.00. 
SWISS 
Super Swiss “400” Mixed—Grand in size, form, color, 
and substance. Huge jewels of velvet in red, gold, 
rose, blue, violet, fuchsia, and also plenty of our new 
pastel hybrids. All are bordered, blotehed, and 
beautifully marked, many with exquisitely fluted 
and ruffled petals. Plants low and compact. This 
strain has many types which have never before been 
seen in pansies due to the expert work of our hybrid- 
izer. Prices: 1/16 oz. 75c; 44 oz. $1.25; 14 oz. $2.50; 
'%, oz. $4.75; 1 oz. $9.00; 2 oz. $17.00; 4 oz. $32.00. 
Improved Sea Blue—Swiss. A gentian blue pansy. 
Uniform color, fine for borders and excellent for pa- 
triotic garden. Priced same as “400” Mixed. 
Gorgeous—Swiss type. The finest all red we have ever 
seen. Best red pansy for patriotic border. Prices: 
1/16 oz. $1.00; 1% oz. $1.75; 14 oz. $3.00; 14 oz. $5.00; 
1 oz. $9.00. 
IMPROVED BEDDING TYPES 
Super Maple Leaf Mixed—Huege size, fine form and 
substance and increasing the wide range of colors of 
Jumbos. Runs a little darker than Jumbo. Prices: 
1/16 oz. 85e; 14 oz. $1.50; 14 oz. $2.75; 14 oz. $5.25; 
1 oz. $10.00; 2 oz. $18.50; 4 oz. $35.00. 
Miracle Mixed—TF'inest types of our strains, latest nov- 
elties. Mostly Swiss types but many pastels, selfs, 
and unusual color combinations. Best commercial 
bedding strain. Prices: 1/16 oz. 75c; 44 oz. $1.25; 14 
oz. $2.25; 14 oz. $3.75; 1 oz. $7.00; 2 oz. $138.00; 4 oz. 
$24.00. 
Fluffy Ruffles—A large pure white pansy with petals 
exquisitely fluted and ruffled. Low, compact growth 
covered with blooms all summer. Perfeet white for 
patriotic border. Prices: 1/16 oz. $1.00 1% oz. $1.75; 
VY, oz. $3.00; 1% oz. $5.00; 1 oz. $9.00. 
Improved Adonis—Light blue and lavender shades. 
This strain has the httle stepmother faces so typical 
of pansies. 
Golden Gate—A fine, large, golden yellow with dark 
bloteh. Strong growth, highly resistant to summer 
heat. (Continued on next page) 
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