
a 
ON fies 
Published Every: Friday by 
Southern Florist Publishing Co. 
Phone 2-6377 
FORT WORTH, TEXAS 



Otto Lang . 
O. J. Branch............. 
Aaron Smith. es -Treasurer 
and General Manager 


Mrs. Lois McLaughlin ........... Assistant Manager 
Vimeicu Martin <i wre serene ot ate Editor 
een ee Se Se ee 
Rates for Advertising Will Be Furnished 
Upon Application 
“ 
Entered as secoud-class matter March 17, 1920, 
at the postoffice at Fort Worth, Texas, ‘under 
the Act of March 3, 1879. 
. SUBSCRIPTION 
United States and Mexico, Per Year, $2.00, 
Canada, Per Year, $3.00. 
Europe and Other Foreign Countries, 
Per Year, $3.00. 

Copy for advertisements to be inserted in issue 
of current week must reach us by Monday. 
A 

IMPORTANT NOTICE 

The Southern Florist and Nurseryman 
has no subscription solicitors. The trade is 
warned not to pay money to any person 
claiming to be our representative, . unless 
such person is known to be regularly em- 
ployed at the business or editorial office 
in Fort Worth, or to be a regular corre- 
spondent in one of the flower market 
cities. This notice does not, of course, ap- 
ply to well known traveling representa- 
tives of florist supply houses who may 
offer to forward a subscription. 

17,000 CHRISTMAS ORDERS 
FROM BOYS OVERSEAS 
Having now brought together all 
the facts, the FTDA announces that 
in cooperation with the Army Ex- 
change Service it handled more than 
17,000 orders for Christmas flowers 
“am soldiers overseas. Money rep- 
‘-d was near $76,000, or a gross 
- $84,000. The orders 
*+ $10 (a few more 
~vere called 
“ 9oin- 
_ SOUTHERN FLORIST. AND NUR 
J FLO ORIST 
{ 7 
change Service, warmly sient to. 
lating and commending him on the al 
highly satisfactory manner in which | 
the many orders were handled. Mr 
Besemer had gone to New York giol 






advance, on invitation of the Army 
Exchange Service, in order ‘to iron 
out any difficulties which might 
have interfered with the _smooth — 
functioning of the plan. 
i 
The whole idea, it is Bee, 
by the Army, is an important in- 
strument of morale, and the plan is 
being continued for other holidays, 
and for orders anytime. The Christ- 
mas posters, we are told, were used 
for Valentine, and special posters 
are planned for Easter and Mother’s 
Day. There is to be a general one 
designed to solicit the everyday or- 
der. : 
: 3 oa a eee : 
ADVICE FOR FLORISTS WHO 
WANT SUNDAY CLOSING 
A Fort Worth florist observed the 
other day that he is receiving in- 
-quiries from widely separated points 
as ‘to how’ the Fort Worth florists 
managed to “put over” Sunday clos- 
ing of their shops. He has to answer, 
“They didn’t.” That is approximate- 
ly true. The credit goes to the 
grave diggers. 
The cemetery employees don’t like 
to work on Sunday, and in this pe- 
riod of labor shortage they can make 
their employers listen. Perhaps the 
employers are just as willing as.the 
employees. At any rate, the ceme- 
teries adopted the rule of no Sunday 
funerals. That having been done, 
it was comparatively easy for -the 
florists, or the big majority of them, 







































ing article on “Grape Propag tio 
and eae by ‘Uriel A 
author’s sonnectiok with ie 
Agricultural Experiment Sta 
should have been more pe 
A floral U: S. flag which, 
seen at a little distance, app 
Commerce, Texas, and prides 
was expressed by B. P. Bickk 
of B. P. Bickham the Florist, w. 
shop turned it out. He sta 
was the outstanding piece at ~ 
funeral, and most of the people 
his little city not present at the 
eral drove out later to the cem 
to see the flag. =e 
The flag arrangement was ; pu 
chased for his brother’s funeral b 
Lt.-Com. Carl Estes, stationed 
Philadelphia. The flag is 3x4% 
