


WINTRY WEATHER REDUCES 
CUT FLOWER SUPPLY 
DENVER, Colo. — Winter finally 
visited this area for an extended 
visit, as March was ushered in with 
snow and cold. Low mean temper- 
atures prevailed throughout the 
week, and receipts consequently suf- 
fered materially. Carnations were 
distressingly short. Many growers 
were off crop, and the low temper- 
atures contributed to a, general de- 
ficiency. Splits, apparently result- 
ing from the abrupt temperature 
change, were in greater proportion. 
Roses were in fair supply with some 
quarters reporting better inventories. 
than others. The week’s review 
showed the usual general short con- 
dition, however. 
Sweetpea averages were maintain- 
ed at a reasonable level despite the 
weather. Crops are standing heavy, 
and sunshine should bring on an ex- 
cellent cut. Snapdragon receipts 
were substantial, but below require- 
ments, again. Double stocks con- 
tinued scarce. 
Local jonquils, generally speak- 
ing, declined in receipts throughout 
the week. Oregon blooms were be- 
ginning to appear. They did not 
measure up to the quality of local 
stock, but many were used never- 
theless. Irises were reported in 
quantities ranging from good to lim- 
ited. Week-end totals showed a 
cleanup to a short condition in all 
quarters. Tulips were seldom ade- 
quate. Both local growers and ship- 
pers provided stock, and excellent 
prices were maintained on the close 
market.  Freesias, in yellow and 
white were in average supply, and 
evidenced tailing-out conditions. Re- 
ceipts were approximately right for : 
the call. 
Southern gladiolus shipments were 
heavier, and their quality was up. 

HOUSTON SALES OFFICE—A COMPLETE LINE OF ALL SEASONABLE FLOWERS AND SUPPLIES — 
PRODUCERS OF SOFLOCO QUALITY—ALL SEASONABLE 
POTTED PLANTS, ROSES, GLADS, PLUMOSUS, 
ASSORTED CUT FLOWERS 
SOUTHERN FLORALC 

TO: EVERY. 

4 
Reg. U. S. Pat. Ofc. 
366,178-2,230,931 
SMALL COST 
25 2-qt. packets 
100 2-qt. packets 
IMPRINTED PACKETS 
Bearing YOUR OWN 33-line imprint 
500 imprinted, 2-qt. packets 
1000 imprinted, 2-qt. packets A 
1000 imprinted, unfilled envelopes 
(Imprinted orders f.o.b. Chicago) 
Order From Your 
sending flow 



Substantial quantities were cleared 
to a short condition by the week- ~ 
end. Calendulas were in average 
supply, and not up to earlier qual- 
ity standards. Disposal was easy, 
nonetheless. Calla lilies varied from 
average to good supplies with clean- 
ups everywhere reported. Pussy-. 
willows recorded their usual steady 
call, and the trend was to a close 
condition. West Coast acacia was 
below usual quality standards, and 
movement was none too brisk. 
California provided marguerite 
daisies, cornflowers, ranunculus and 
anemones in fair quantity. Response 
was average except on cornflowers, 
where a shortage prevailed. Local 
forget-me-nots moved listlessly. 
Beautiful Four-Color Poster, 
it will forestall any poss'ble objections to 

Rep anatee 5¢ each 
.4¢ each 
$10. 

Insist on Genuine FLORALIFE—Accept No Substitute 



HOUSTON, TEXA 
L.D. Phone 2144 — : 
P. O. Box 1313 — 
























RETAILER: Beeb: 
12x17 inches; 

ers to hospitals and sickrooms. 
BIG RETURNS 
. BULK FLORALIFE 
30-qt. size ($1 retail sone) 
100-qt. size ($3 retail seller 
250-qt. drum (10 lbs. net) ... 
500-qt. drum (20 Ibs. net) ... 
1000-qt. drum (40 Ibs. net) ... 
2000-qt. drum (80 Ibs. net) .......... 
Prices in U. S. only © 
00 
5 Cae Hsp ek FLORALIFE 
1433S. Wabash Ave. ~  Chicago_ 
Wholesaler Today =~) == 
x 

Corsage items manifested the usual 
brisk movement prior to the Lenten 
season.. Gardenia sales were hea 
especially in the choicer blooms. Li 
cal crops however were abundant 
the smaller grades and occasioned — 
some losses. Orchid shipments from 
the West Coast frequently arrive 
frozen, and a disturbing shortage ot! 
this item resulted. Local cymk 
iums could be had in any desir. 
quantities, and they often sup- 
rlemented. Single and double 
lets were in excellent supply, 
generally cleared on an except 
demand. The sweetheart 
roses were generally light. 
lias were reported heavy > 
houses. Strelitzia, or bird-of 



