PAT! 
General Jnade Edition 
Dic Dune 

Plant Industry 
There is no soil, ho:vever barren and unproductive, that cannot, by well digging and dunging, be made 
fertile and prolific—Adapted from Cervantes DON QUIXOTE, Part II, Chapter XII. 
clvade Rice L 
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VOL. 12 
WAYLAND, MICHIGAN, U. S. A., SEASON OF 1943 
istj Sales and Service Bulletin 
NO. 1 

FIELD NOTES 
During 1941 we had very little rain 
until September 5th giving us but 
little more than three weeks in which 
to grow our crop of roots. As a re- 
sult roots were considerably less than 
normal size and many roots not fully 
matured causing an unusually heavy 
loss from stem rot. This condition 
prevailed nearly everywhere in the 
country and as a result plantings 
have been much smaller this year and 
the stand much poorer than usual 
even if we do not consider the war 
factor. To show how great this loss 
has been we cite the fact that we 
bought 20,000 Jersey’s Beauty roots 
from eastern growers to be used in 
our own planting this spring. After 
paying for these and carrying them 
through the winter we threw out 
more than 8,000 of the roots as lost 
from stem rot this spring. Many other 
varieties seemed to be just as badly 
affected and some of them, notably 
Hunt’s Velvet Wonder, Thomas Edi- 
son, Kathleen Norris, Sagamore, 
Kemp’s Violet Wonder, Oregon 
Beauty, Cavalcade, Jean Trimbee and 
The World were almost entirely lost 
and have had to be omitted from our 
list this year. 
Furthermore, scarcity of labor has 
reduced plantings of nearly all grow- 
ers throughout the country and this 
fact together with the uncertainty 
regarding the availability of special 
cartons and packing material have 
made it necessary for us to refuse to 
take on any further contracts for 
special packing or direct mailing; and 
while we have this year approxi- 
mately 800,000 plants — over 50 acres 
— under cultivation, and weather 
conditions have so far been favorable 
to a good crop yet we are urging all 
our customers to be sure to get their 
reservation orders in as early as pos- 
sible to insure complete coverage of 
their requirements for 1948. These 
reservation orders will be accepted 
only subject to the contingencies of 
war, and as we are assured that there 
is little likelihood of any interference 
with express shipments we must, 
therefore, insist that all reservations 
be made on the basis of second class 
express shipment only, which is really 
the only safe way to ship dahlias. 
We would also call attention to the 
fact that’ under federal regulations 
June 1st terms are absolutely out and 
all invoices will be made payable the 
10th of the second month following 
date of shipment and subject to our 
usval discount of 3% for cash with 
order or in ten days from date of 
invoice. 
We wish you could visit us this fall 
and take a trip through our gardens. 
Here you would see, not just a few 
plants of each of a number of va- 
rieties as you would find in most 
dahlia gardens but whole fields de- 
voted to nothing but dahlias — large 
mass plantings of thousands of 
plants of each of the leading varieties 
— all under the very highest state of 
cultivation possible and offering an 
inspiration to almost any man who 
likes to see things grow and grow 
right. We should also like to have 
you go through our storage cellars. 
Here we have absolutely fireproof 
and frostproof storage built especially 
for dahlias and with a capacity of 
3,000,000 roots each season. We be- 
lieve after such a visit to our place 
you would be convinced that your 
chance of getting the best stock avail- 
able is really greater when you deal 
with us than it would be were you to 
buy from some jobber whose growing 
connections are variable and uncer- 
tain. 
It will be noted that we offer each 
year more and more of the newer 
Honor Roll dahlias. It must be re- 
membered, however, that a large stock 
of any new variety cannot be built 
up in a year or two and even after a 
variety leaves our trial grounds and 
goes into our regular fields, it is still 
a matter of several years before such 
variety is produced in sufficient quan- 
tity to be available at a low price. 
We have many new varieties which 
are still grown only in limited quan- 
tities — less than a thousand plants 
of each — and such varieties are al- 
most always contracted for by one or 
another of our customers even before 
the crop is harvested. For this rea- 
son we suggest that\|you always com- 
municate with us béfore listing any 
of the newer varieties in your cata- 
log to make sure that stock is still 
available. Most of ourjcustomers know 
that we are the largtst producers of 
dahlias in the world, and many of 
them are apt to think that stock of 
all varieties is, therefore, available 
throughout the season; but don’t for- 
get that we have hundreds of really 
big customers who are drawing upon 
this stock and nearly every variety 
is taken up long before the end of the 
season. If you go ahead and list some 
particular variety without first hav- 
ing had us reserve it for you, it may 
be already sold to another customer 
making it necessary for us to pick 
over our planting stock in order to 
help you out with your own require- 
ments. This very thing happened in 
a number of cases last season and not 
only did it use up most of our own 
planting stock of some varieties but 
also did it make it necessary for us to 
send out stock which we would rather 
have held for our own added plant- 
ings. We send this bulletin out early 
especially to enable customers to get 
their reservations in in ample time to 
insure both quantity and quality 
necessary to meet their requirements 
for the coming season. We urge you 
to look over our list now and if you 
are not able to visit us and make your 
selection from the blooming plants 
you can at least be certain that your 
coverage is complete and fully ade- 
quate for your needs by placing your 
reservation order NOW. 
FOR 
1943 PRICES 
SEE 
Pages 6 and 7 

