
With Beautiful Panicles of Enormous Size 
We have experimented with the propagation 
of the French lilac for over twenty years to find 
how to grow it in a practical way on its own 
roots. We have discovered how to do this suc- 
cessfully. Before we were able to do this we 
never had any success with French lilacs in the 
Minnesota climate. We have never had any 
trouble with our French lilacs dying out since. 
A French lilac must be on its own root to do 
well in a severe climate like that of Minnesota. 
Growing an improved lilac on its own root is 
a slow process. It actually takes us two years 
longer to produce a lilac of a given grade on 
its own root than it would take to produce the 
same grade on privet. Yet we insist on sending 
out only those lilacs that will prove satisfactory 
so Our customers can depend upon receiving only 
genuine own-root plants. 
ro 
THIS IS IMPORTANT 
Many make the mistake of planting the lilac 
too shallow. Most shrubs should be planted with 
the crown about 2 inches below the surface. 
Lilacs do much better if planted with the crown 
6 inches below the surface line as illustrated in 
the picture below. Watch for a tag attached 
to your shipment giving explicit directions for 
planting. 
WHEN TO PLANT YOUR LILACS 
Lilacs can be planted with perfect safety either 
in the spring or in the fall. In the fall we begin 
to send out our plants the latter part of Septem- 
ber, and we continue to make shipments through- 
out the fall months. If lilacs are planted in the 
spring, they should be planted as early in the 
season as possible. 
, FOLLOW THESE DIRECTIONS 
CAREFULLY 
les To allow the French lilac its 
- natural spread, the plants should 
/ be set not less than 8 feet apart. 
Dig a hole as large as a bushel 
basket. Fill back with rich top 
soil mixed with one-third part 
well-rotted cow manure if same 
is obtainable, and tramp down 
firmly until you can place the 
plants on this soil so that when 
roots are spread out naturally, 
the crown will be from 4 to 6 
inches deeper than it was in the 
nursery row. 
Work the soil carefully among 







BRAND’S LILACS 
are all on their 
OWN ROOTS 
These bushes come to you all ready 
to plant. They need no trimming. Now 
that the French lilac can be propa- 
gated successfully on its own root, there 
is no longer any reason why a lilac 
propagated in any other way should be 
planted. 
READ CAREFULLY BEFORE 
ORDERING 
We do not pay transportation charges 
on our lilacs, but you will note that we 
offer a liberal quantity discount which 
in most cases will cover these charges. 
A lilac is difficult to transplant and 
oftentimes some loss is experienced. 
We find by leaving considerable undis- 
turbed soil in the roots as we dig them 
that transplanting can be done without 
any loss, but this will add considerable 
weight to the package and the express 
charges. If instructed to leave the dirt 
in we will do so. 
All nursery stock travels as second 
class by express. See that your agent 
doesn’t charge you a First Class rate. 
FERTILIZERS 





THE ABOVE PICTURE 
is from a photograph of four average sized plants of our Own-Root French 
lilacs, showing one plant of a two- to three-foot size, and three plants of a 
three- to four-foot. size. 
The line running through each plant shows the depth you should plant your 
bushes. 
To one who has never grown an Own-Root French lilac, the price may seem 
high. But we feel sure you would not wish to care for a plant for five years 
and offer it tor a price below what we are charging. 
the roots until the hole is half 
full; then tramp this down un- 
usually hard. Then pour in a 
full pail of water. After this has 
settled away fill the hole with 
loose mellow. soil until it is 
rounding full, then tramp light- 
ly. Keep plants well hoed. Where 
planting is done in the fall, place 
a coarse mulch 6 inches deep 
about the bushes the first winter 
to keep ground from heaving. 
[3] 
A lilac likes a sweet soil and responds 
wonderfully to applications of lime. Use 
4 quarts of lime to a large bush each year 
if you have an acid soil. Otherwise lime 
is unnecessary. All seed houses usually 
carry lime or your County Agent may be 
able to give you this information. Any 
good well-balanced fertilizer can be used 
with good results. 
Heavy applications of well-rotted barn- 
yard manure every year covering the 
ground about the bushes is best. 
