Amongst our various 
activities in plant breed- 
ing, including such sub. 
jects as Roses, Amaryl- 
lis, Carnations, Cinerar- 
ias and other choice 
strains of florist flowers, 
we have devoted a lot 
of time to the improve- 
ment of that most use- 
ful pot plant — Primula 
Obconica. 
To say that our efforts 
have been fraught with 
success is putting it 
mildly, and for the first 
time we are directing 
your attention to this, 
our new Super-Giant 
» Orchid Lavender’ 
Primula. 
Here is a variety 
which will sell on sight. 
The color is a superb 
art shade of true orchid- 
lavender. The trusses 
are of enormous size, 
composed of individual 
blossoms throughout the 
entire truss which will 
average two and one- 
half inches in diameter. 
It is the first of our in-, 
troductions in this new 
"Orchid 7 series) Next 
year we will have for 
introduction our Super- 
Giontme Orchid Pink,” 
Orchid Rose, “Orchid 
Salmon” and “Orchid 
Purple,” with addition- 
al colors in years to fol- 
low, which will com-_ 
plete this “Orchid” ser- 
ies of Giant Primulas. 
We have only a limited 
amount of seed of this first 
introduction to offer. As 
with many of the Giant 
types, the plants are shy 
seeding, and as a conse- 
quence the price of the 
seed may appear high, but 
in view of the number of 
plants obtainable from a 
small package of seed, the 
initial cost will amount to 
practically nothing, com- 
pared to the selling value 
of the plants produced. It 
will bring long prices on 
any market. Our sugges- 
tion to you is that you try, 
at least in a moderate way, 
a planting of this superb 
novelty. It will convey to 
you an idea as to the value 
of this new “Orchid” ser- 
ies, and when the other 
colors become available, 
you will need them. 
H. & S. SUPER GIANT 
PRIMULA OBCONICA 
“ORCHID LAVENDER” 

The Above Engraving Depicts a Four-inch Pot Plant of Our Magnificent New Primula Obconica for the Season of 1944. 
Price 1/4 oz., $35.00; 1/8 oz., $20.00; 1/16 oz., $11.00; 1/32 oz., $6.00; 1/64 oz., $3.50. Tr. pkt., $1.50. 
