

Premier 
We grow and sell the kinds which do best 
in Kentucky. Use Hillenmeyer’s Tried and 
Tested Plants. All varieties listed are per- 
fect flowering. 
PREMIER 
One of the most popular strawberries ever intro- 
duced. Good plant-maker, frost-resistant and pro- 
lific. The bright red berries are large, bluntly conical, 
of good quality and hold up in size to the very end 
if the season is favorable. The leading berry for 
market or home. No variety ever tested hasbeen so 
deservedly popular and we recommend it as the best 
early and midseason kind. 
BLAKEMORE 
Ripens a few days before Premier. Berries light 
red, conical and will remain firm a few days after 
ripening. Excellent for commercial or home use. Pro- 
ductive, good plantmaker, and does well on rather 
poor soil. Our plants are the yellows-free strain. 
Plant Blakemore for profit. 

Jf You De Net Have Our 
General Catalag 
(Fall 1943—Spring 1944) 
Listing Shade Trees, Evergreens, Shrubs, Vines, 
Hedges, Etc. 
Ask for Catalog 103 

STRAWBERRIES 
CATSKILL 
A new outstanding midseason variety of high qual- 
ity which is rapidly growing in popularity. Bright red. 
Excellent for home use. 
DORSETT 
One of the most satisfactory varieties that has been 
introduced in years. Its high quality, bright-colored 
berries with light red flesh are excellent both for home 
and local market purposes. Ripens a few days after 
Premier, and while by some is thought better, we are 
not yet ready to give it preference. It is a good plant- 
maker. 
FAIRFAX 
Of highest quality and ripens about a week after 
Premier. Berries bluntly conital, dull red, yellow or 
greenish seed and dark red flesh. Juicy, firm and a 
fine home berry. It so overlaps Aroma and is so much 
better quality that we have discontinued growing that 
variety. 
GANDY 
Still the best late berry. Robust plants with fruit 
on strong stems. Blooms exceedingly late and thus 
frequently misses frosts. Conical berries with large 
caps, firm and rather acid. Excellent for preserving, 
canning or shipping. Prefers a moist clay soil. 
Due to one of the driest late summers and early 
falls on record we have the smallest crop of straw- 
berry plants in our experience of more than a 
hundred years. This condition prevails all over the 
United States. We advise buying early and orders 
will be booked in order received. 
Our prices permit you to make selection of any 
variety listed. This is important when comparing 
prices. 
All over 500 at $1.50 per 100. For Postage 
and Insurance add 10c per 100. 

HILLENMEYER’S 
CULTURAL DIRECTIONS 
FOR STRAWBERRIES 
WHEN PLANTS ARE RECEIVED. Plant at once if possible. 
If season is not favorable put in cool, moist place, but do 
not water. They also may be unpacked and trenched in open 
ground. 
WHEN TO PLANT. Late March or April is the chosen time. 
Fall planting usually results in a complete failure. 
SOIL. Strawberries respond to good soil and you should 
choose a fertile location. However, do not plant immediately 
after turning under sod, as white grubs invariably cause 
trouble. Prepare the ground very thoroughly. 
DISTANCE TO PLANT. The rows should be 31% to 4 feet 
apart and the plants set about 18 inches in the row. It re- 
quires about 7000 plants per acre. 
CULTIVATION. During the summer keep the ground con- 
stantly stirred and free of weeds. Moisture preservation by 
dust mulch will conserve the vitality of your plants and pro- 
duce a fine matted row. Keep the hoe and cultivator busy. 
MULCHING. Protect by mulching with clean straw in fall 
or early winter after the ground is frozen. Do not apply too 
heavily, as this smothers the plants. Leave on during the 
fruiting season, as it conserves moisture and keeps the ber- 
ries clean. 
AFTER FRUITING. Immediately plow or narrow the orig- 
inal row to about a foot. Thoroughly cultivate the middle 
so as to give the new plants a chance to get established. 
Repeat the second year. We do not advise keeping beds more 
than 2 or 3 years. 
FAMILY REQUIREMENTS. About 300, 500, or 1000 plants 
ail Uiseas for a small, medium, or large family respec- 
tively. 
SELECTION OF VARIETIES. We shall be glad to make 
selection of suitable varieties if you want to leave this to us. 
HOW TO PLANT STRAWBERRIES 

TOO DEEP 
TOO SHALLOW 
JUST RIGHT 
FAMOUS KENTUCKY GRASS SEEDS 
BLUE GRASS 
Here in the heart of the famed Blue Grass Section of Kentucky the best seed in the world is pro- 
duced. Hillenmeyer seed is of the highest quality, both as to purity and germination. Do not sow light 
chaffy material of weak germination and carrying many noxious weed seeds. Why gamble with poor 
seed? Plant the best. 
SUNNY LAWN MIXTURE 
For sowing new lawns or where you have a thin stand we recommend our Special Lawn Mixture. This 
consists of blue grass, white clover, and other varieties for quick effect. 
SHADY LAWN MIXTURE 
A scientific mixture of grasses to be used in shady locations on which the sun does not shine more 
than 4 to 5 hours per day. 
Prices F. O. B. Lexington 
Blue" Grass ).2.2%: and cae va ce ee ann tae $0.40 $1.15 
Sunny Lawn Mixture®. 3.516: Soe oem er cies 
Shady Lawn Mixture: 2%... saree ce eect atent: 
Postage or prepaid express, 10 per cent additional. 
Tlb. 3tbs. 5S lbs. 10lbs. 50 Ibs. 100 Ibs. 
$1.75 $3.50 $16.50 $30.00 
45 1.30 2.00 4.00 19.00 35.00 
50 1.45 2.25 4.50 21.00 40.00 
Sow 2 to 3 lbs. to 1000 sq. ft. on thin lawn. 
Sow 4 to 6 lbs. to 1000 sq. ft. on mew lawn. 

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