THE JOSEPH F. MARTIN COMPANY 
PAINESVILLE, OHIO 
Dedicated te « brighter word 
With the world whirling in a mad maelstrom, and its very substance errupt- 
ed, isn’t it a grand feeling to be a part of the great horticultural family 
that is working so hard through these difficult days to preserve our planned 
floral beauty high among the finest of the elements we possess? 
To discharge this office, the Joseph F. Martin Co. has been working tirelessly, 
to the complete extent of every available facility. Out of all this comes the 
fine privileze of presenting our annual hardy plant catalog to you once more. 
Necessarily, quantities in all items are limited, and many varieties have been 
dropped in favor of the best in the particular family. With this, though, you 
have our assurance that there is no sacrifice in quality. Each unit shipped 
to you will subscribe to the top trade standard, and will go forward only after 
it has been examined for these specifications. 
The many things that we have to thank our fine trade family for would 
constitute written pages that this space can’t contain. It’s not aside, though, 
to pay tribute to the fine loyalty, patience, and considerate understanding 
that we have known. Accept a heartfelt thank you and be assured that a 
warm reception awaits the opportunity of serving you fine people again this 
season. 
Yours for Victory, 
THE JOSEPH F. MARTIN COMPANY 
A Special Cash Discount! 
In effect, a cash discount is a profit on investment even before the mer- 
chandise is received, and we are glad to tender the advantage to you. For 
your cash consideration, take 
3 % 
ON ALL ORDERS OF $10.00 OR MORE. 
b 
