
Colossal New Iris-ELMOHR (‘shu 
Originated in Colorado by Dr. P. A. Loomis. Introduced 1942 at $25.00 each. 
A robust, hardy Iris with lush foliage. Blooms often 7 inches or more across. 
Requires no special care or handling. 
Lustrous Mulberry Purple. Catches the eye. A new color break in Wm. 
Mohr seedlings. Tighly praised by Iris judges. One says, ‘‘A fabulous Iris.’ 
Another, “BLMOHR attracted every visitor to my garden.’’ 
Special Offer for 1944: Orders booked, winter or early spring, for delivery 
in July. Price, $10.00 each (3 for $25.00). Shipment early July, 1944. This 
special offer may be withdrawn without notice after April Ist. 
ELMOHR AS AN INVESTMENT. Early orders will not only be filled with 
‘‘the cream of the crop’’, but will also carry this special guarantee: A healthy 
elump with at least 3 new divisions, from each root by July, 1945. 

32 e If buy from Long, you can’t go wrong. 
