Colossal New Iris—ELMOHR 

A WM. MOHR 
SEEDLING 
Originated in Colorado by Dr. P. A. Loomis. Introduced 1942 at $25.00 each. 
A robust, hardy Iris with lush foliage. Blooms often 7 inches or more across. Requires no 
special care or handling. 
Lustrous Mulberry Purple. Catches the eye. A new color break in Wm. Mohr seedlings. 
Highly praised by keenest of Iris lovers and judges, whom I quote from Bulletins of the Ameri- 
can Iris Society: 
One says, ‘‘A fabulous Iris if there ever was one. It still has my vote as the best new 
variety seen anywhere in 1942.’’ Another says, ‘‘Elmohr was one Iris in my garden that at- 
tracted every visitor this year. It is novel, rich and full bodied. A magnificent Ivis.’’ 
Another, ‘‘ Handsome, tall, with huge wine-red blooms.’’ Still another, ‘‘Elmohr magnificent 
with its immense beautifully rounded crisp and delectable flowers.’’ 
Special Offer for 1944: Orders booked NOW for delivery in July. Price, $10.00 each, 3 
for $25.00, prepaid. Shipment early July, 1944. (This special offer may be withdrawn after 
April 1st.) 
ELMOHR AS AN INVESTMENT. Early orders will not only be filled with ‘‘the cream 
of the crop’’, but will also carry this special guarantee: We guarantee a healthy clump with at 
least 3 new divisions by summer, 1945, from each root you order before April 1, 1944. 
IRIS from “Top of the World” 
Our new Iris price list will be ready early June. Ask NOW (before forget) for your free 
copy. Long’s Iris thrive in every state. Reports come back—‘‘They’re Blooming great!’’ 
Long’s Gardens, ®xF Boulder, Colorado 

1944 
NAAD 4A. 
WITATN 
Coloma 
Grown 
Pansy 
Seed 
Grown for us. near 
Denver by Colorado's 
Pansy Specialist. 




at 
Canadian Giants 
(Improved Maple Leaf) 
Very large. Mixed. Pkt. 25¢ 
Engelmann’s Giants 
Giant blooms, compact 
plants. Mixed. Pkt. 25c. 
Geneva Giants 
A gigantic strain of Swiss 
Giant type. Mixed. Pkt. 25c. 
JD’s Super Giants 
A well balanced mixture of 
our best mammoth strains. 
Pkt. 25. (Y% oz. $1.60) 
Mile-High Mixed 
A winner in every. state. 
Sturdy plants. Colossal 
blooms. Pkt. 25c. 
Mile-High Yellow 
Larger than Swiss Yellows, 
Dark blotch. Pkt. 25c. 
Swiss Blue 
Center darker. Pkt. 20c. 
Swiss Reds 
Swiss Yellow 
Canary Yellow. Pkt. 20c. 
Swiss White 
Giant pure White. Pkt. 20c. 
Swiss Mixed 
Swiss Giants. Splendid 
mixture. 20c. 
Specials 
_ (Alike or Assorted) 
Five or more 25c Pkts. at 
20c each. 
Five or more 20c Pkts. at 
Sc each. 
Delightfully 
Different 
Catalogue 
Ask for free copy before 
you plant that Victory 
Garden, 
Write Right Now 
J.D. Long Sep Co. 
Box F 
Boulder Colorado 



of 
PX 
s. Deparizcet of Ag#.culture 
