OUR PLAN FOR 
DISTRIBUTING SEED 

ROBERT R. COKER, Vice-President 
In Charge of Sales 
We do not buy seed for resale, either 
those grown from seed purchased from us 
or from any other source whatever. Our 
business is in originating, breeding, grow- 
ing and selling superior varieties of field 
seed for the South, and our seed stocks of 
new strains of grain are limited to the 
four or five years increase starting with 
single outstanding head selections. 
For a number of years now the demand 
for our Pedigreed varieties of small grain 
has considerably exceeded our supply and 
it has not been easy for us to work out a 
plan of distributing seed which would be 
fair to all. However, we recognize that 
we are first obligated to our regular cus- 
tomers and distributors who have stood by 
us through the years and we have delib- 
erately refrained from making any effort 
to dispose of any of our stock of seed until 
these customers and distributors have had 
a reasonable opportunity of placing their 
orders through this catalog. 
The plan we have adopted for distribut- 
ing or allocating our seed stocks is as 
follows: 
1. Seed are allotted to the different parts 
of our sales territory based on sales 
history by variety for the past four 
years. 
2. Regular customers, distributors and 
others are given an opportunity of 
placing orders through advance de- 
scriptive folders or catalog while we 
still have adequate stocks of seed. 
3. Extra consideration is given to cus- 
tomers placing orders early. 
4. We reserve the right to reduce orders 
which are too far out of line with 
previous purchases if this should be 
found necessary. 
Our customers may be assured that the 
high standard of quality of Coker products 
will be strictly maintained in spite of the 
handicaps of operating under war time 
conditions. 
Clute 
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