LAWRENCE R. ROBINSON LAWRENCE R. ROBINSON, JR. WARD F. ROBINSON 
SPECIALTIES AS Cable Address 
Cucumber re INCORPORATED So “Robandsons’” 
Muskmelon Aw GROWERS OF “) All Codes 
eerie) CALIFORNIA & COLORADO SEEDS Wi Raa uk: Cale, 
Pumpkin, atc. JOHN A. ROBINSON 
Modesto, California Manager 
January 21, 1944 
--1944 CONTRACT PRICES-- 
Lawrence Robinson & Sons, inc. give no warranty, express or imptied, as to description, quality, produstiveness 
or any other matter of any seeds sold by them and they will not be in any way responsible for the crop, 
We take pleasure in handing you, herewith, our 1944 contract 
prices on seeds, such as we actually produce. It is needless to 
say that the pricing of a commodity for shipment, and for pro - 
duction many, many months away is at best, a perplexing problen, 
and I am positive that you can appreciate in these kind of times 
it is more puzzling than ever. 
Inasmuch as we deal only with ranchers in Colorado, Calif- 
ornia, Oregon, etc., we have an excellent idea of their psychol- 
ogy in determining fair prices to them, which after all is of the 
utmost importance. We have already signed up a considerable 
acreage. We have a very large acreage promised, so in one way 
and another we are rather sure that without too much difficulty 
we can secure an ample acreage to protect any and all orders. 
These prices represent an increase over those of last year, 
but will you please bear in mind that for three years now,we have 
been booking business in January and February for delivery ten 
and eleven months distant, and frankly, we have been caught with 
the increased costs of doing business and the many other additions 
to a firm's overhead, and in some cases we have done a consider- 
able volumne of business at an actual loss Simply because no one 
could foretell what values and-costs, labor, etc., would be so 
far ahead. 
It is needless to say that we want your usual good order. We 
will make an honest, sincere effort to fill each and every itenin 
full. As a matter of fact, we are more optimistic about the fil- 
ing of orders in full this year especially on cucumber and canta- 
loupe than for many, many years. We are, therefore, going to re 
ommend strongly that you give the placing of your contract order 
your fipst attention. At present, as above, we expect and hope 
for ample acreage, but it is barely possible that conditions will 
change to the point where we will have to discontinue booking bus- 
iness; hence, the early placing of orders was never more important. 
We, then would ask you to let us hear from you at your earliest 
convenience. 
Yours respectfully, NS as 
Cae 
LRRicd LAWRENCE RQB Pea cusens 
Ai tsh 
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