ROCKY FORD CANTALOUPE SEED 

Costing Prices. 
As this catalog is prepared, it appears that the government will place ceiling prices on certain 
vegetable seeds, but just what seeds will be affected or what the ceilings may be is not known 
at the time this catalog is printed. If ceiling prices, as established by the government, necessi- 
tate it, our prices will be changed to meet these requirements. However, we have prepared our 
prices as carefully and as fairly as possible. Therefore, regardless of what the ceiling prices 
may be, we will make no increases in our prices as listed. On the other hand, if the govern- 
ment requires it, our prices will be lowered to conform with any ceilings that may be below 
what we have set in this catalog. 
Cantaloupe rbercage Luotas 
Last season the government asked for certain quotas on all crops. Some quotas on essential 
crops were considerably-higher than the normal acreage. Quotas on other crops were reduced 
below normal. Cantaloupe growers were asked to reduce their plantings in 1943, and these 
growers conformed with the government request. The 1943 cantaloupe acreage almost exactly 
conformed with the quota established for this crop. 
Since we specialize in cantaloupe seed, the reduction in commercial acreages naturally has 
an affect upon our volume of business. We have gladly assisted in this food program of the 
government, and in our last year’s catalog we urged against any increases in cantaloupe acre- 
ages. This season again we urge compliance with governmental requests on quotas for different 
foods. The reasons for compliance are so readily seen and understood that it is unnecessary to . 
repeat them here. 
Regarding cantaloupes in particular, while reduced quotas have been assigned, the govern- 
ment has stated that there is no objection to. their production if such production does not 
interfere with the growing of essential food crops as outlined by the Department of Agriculture. 
This attitude of the government, coupled with the fact that cantaloupes rank well in the ‘vita- 
min charts, should encourage the cantaloupe grower to produce up to the limit of the quota. 
On a vitamin chart prepared by the Department of Agriculture, in a list of 23 vegetables, 
cantaloupes rank 12th in vitamin A, rank 15th in vitamin B1, rank 7th in vitamin C, and rank 
1ith in vitamin G. This chart demonstrates that cantaloupes have a distinct contribution to 
make to our food supply. 4 
If we can assist you to produce a better crop in 1944 by furnishing you with quality seed | 
or with reliable information, we hope that you will write to us. 

A field view of our cutting crew at work. Every melon saved for seed is cut separately by hand, and 
this means that literally millions of cantaloupes are cut open individually each season. 

