

An 
unceasing search 
for perfection 

Inspecting beets for color, zoning and texture at Oakview 
lercy= Morse policy demands an unceas- 
ing search for perfection, regardless of the 
worth of existing strains of vegetable seeds. 
That’s why Ferry-Morse seed breeders in- 
spect several million Radishes each spring; 
check thousands of Beets for color,, zoning, 
texture; examine great quantities of Cab- 
bage, Carrots, Tomatoes; inspect vegetables 
at the produce terminals; visit the fields of 
growers everywhere. That’s why thousands 
of trials for trueness to type are made 
at Ferry-Morse Seed Breeding Stations 
every year. 
For Ferry-Morse seed breeders recognize 
that the greatest contribution they can 
make to the vegetable growing industry 
of this country—upon which so much 
depends—is the maintenance of, and where 
possible, the improvement in, the quality 
of Ferry-Morse seeds. 
Ferry-Morse 
AE aed 
BUYERS GUIDE 



Calories BEST AD ES Seeds 

PROSPECTS FOR 1944 - - - 
Will you be growing the usual line of 
Flower Seeds in 1944? What are the pros- 
pects for increased bookings and has the 
labor situation improved any? These 
& and similar questions are the gist of 
many letters recently received. Unfortu- 
nately we cannot answer these inquiries 
with an optimistic ‘yes,’ as sufficient labor is ex- 
tremely short and California 
is going all out on food pro- 
duction. 
Flowers are still not offi- 
cially recognized for their 
stimulating effect on the 
morale of millions of Victory 
Gardeners, so food produc- 
tion is now the key-note of 
our farming operations. 
By considerably reducing our Flower Seed 
acreage in 1943 we added 
our small contribution to 
the Victory Garden program 
with acreages in Turnip, 
Radish, Peas, Broccoli, 
Spinach and Cauliflower 
for seed production. In Cali- 
fornia we can “double crop” 
a great many items, and 
mat after harvesting most of the 
eaiy Vegetables and Flower Seed varieties, we 
immediately planted this same land to Lettuce, 
Spinach and Broccoli for the produce market. 
We are telling you these things so you will 
better understand what we are doing now. 
Flower Seed produc- 
tion with us will be con- 
tinued on the same re- 
duced scale in 1944. Al- 
though we are continu- 
ing to keep up our stock 
seed on items now out 
of commercial produc- 
tion, we will list in our 
new catalog only those 
Flower varieties of uni- 



versal popularity 
which require the 
least amount of 
hand labor to pro- 
duce. All Ameri: 
cans have but one 
aim today—to do 
their share in win- 
ning the war. 
Macdonald's part 
is growing food for 
strength and Vic- 
tory. 

The WM. MACHONALD SEED CO. 
Cruleater Howes “Seed: Growers 
Santa Maria California 

53 

