CHICAGO American Bulb Company NEW YORK 









A. B. C. 
LEFT—A field of Croft 
grown for bulbs by a grower at 
Harbor, Oregon, for the American 
Bulb Co. 
Lilies 
Place your order with A. B. C. for 
the finest quality available. 
MANY LETTERS RECOMMENDING CROFT RECEIVED 
“We have completed our Easter holiday 
which was extremely good and profitable. 
The one item that sold out soonest of all 
was the Croft Lilies that we bought from 
you. 
“You have us booked for 6,000 Croft 
Lilies ranging in size from 6 inches to 
9 inches. Kindly book us for an additional 
4,000 out of the same lot as last year. 
“Glad to hear you will have a good man 
on the West Coast to watch and forward 
the Croft Lilies at time of harvest. This 
should further assure fine quality stock.” 
E. C. HUNKEL 
Holton & Hunkel Co. 
Milwaukee 1, Wis. 
April 10, 1944 


“We had a record-breaking Easter with de- 
mand surpassing any other Easter in our 
history. 
“Croft Lilies certainly were a godsend to 
the florists of this country. They were ab- 
solutely one hundred per cent with few ex- 
ceptions. Our lilies were the finest we 
ever had. 
“Under separate cover we mailed you sev- 
eral pictures of our Croft Lilies taken four 
days before Easter. We included one plant 
that had 17 perfect flowers and buds. Be 
sure and execute our order in full. Thanks.” 
OLAF J. OLSON 
Holm & Olson, Inc. 
St. Paul 2, Minn. 
April 12, 1944 
Immediately following the Easter rush, we 
started to receive many complimentary 
letters about A.B.C. Croft Lilies. Favorable 
reports are still coming in. Two unsolicited 
letters appear at the left. 












