SALES NOTES 
SPRING SALES. Many retailers neglect the promotion of Hardy 
Mums during this season. However, it is well to remember that most 
of your customers come to your sales place during April, May and 
June. A display group of only a few hundred potted plants, complete 
with a simple sign of “Hardy Chrysanthemums” will boost sales. Va- 
riety names and prices should be clearly displayed and easily read. 
In small quantities, the plants may be sold directly from the green- 
house bench or from the cold-frame. The usual price on 2% inch 
is $2.50 per doz. for the older, standard varieties. Our rooted cuttings 
will be pot-bound and ready to sell within 3 to 5 weeks after potting. 
Sales should continue throughout June and early July. 
FALL SALES. Most Hardy Mums are sold as dug directly from 
the field. However, to handle large quantities, it is better to dig the 
plants from the field and heel them in a display bed of sand, peat, 
sawdust, or soil. Better display is secured and much of the sales- 
man’s time is saved. Also the plants may be watered and sold with 
the roots moist. This is important in dry Fall seasons. 
Many growers realize quite large returns from the cut flowers. 
Retailing them on a cash and carry basis is good business. And there 
is a good profit in it. The flowers are easily grown and sold. 
PROFITS. In these days of wartime conditions and help short- 
ages, the retailer must plan what he can grow and sell easily, and. 
with a profit. The culture of Hardy Mums is so simple that they can 
be grown by everyone, anywhere, if they secure our strong, well- 
rooted cuttings free from disease and insects. We are specialists in 
the propagation of Hardy Mum rooted cuttings. All stock is in first- 
class condition when shipped; and all our varieties are money-makers. 
NOTES ON POT CULTURE 
For big 6 or 8 inch pot plants the cuttings should be potted in 
May. Good 5 inch may be produced from early or mid-June potting. 
There is a growing trend now to pot three cuttings directly into the 
large pots. This saves potting into 2 or 8 inch, but the watering 
must be carefully watched. It is very easy to keep too wet. Good 
2 inch may be shifted to the large pots in late June and July, and 
are easier to handle. 
After the plants are established in the large pots, they may be 
carried along in the greenhouse, or plunged in outdoor frames. Some 
growers lift plants from the field in late August but the plants must 
be shaded and syringed the first week after potting, to avoid loss 
of foliage. 
WATER. Possibly the most important and most neglected item 
in the culture of pot Mums. Water sparingly until the plants are 
partially pot bound. After the buds set, do not allow to wilt at any 
time. Do not allow the plants to root through the pots into soil be- 
neath the pots. 
FERTILIZER. Any ordinary potting soil will do. Avoid the 
sandy types as such require more water. After the plants are 4 to 6 
inches tall, feed at intervals of 2 or 3 weeks with medium strength 
commercial fertilizer. Leaf burn will result from too much. Do not 
feed after buds show color. 
INSECTS. Nicotine spray will take care of aphis and thrip. 
Plants with midge should not be potted. We can guarantee our stock 
as 100% free of this pest. 
SPACING. Whether the plants are growing out doors or inside, 
they should never be crowded. Allow plenty of air and light on all 
sides. This is quite important in late summer when the plants are 
of large size. 
