Plants Are a Safe Investment - - ~- - 
Sunrise 
Thrifty Home 
Owners Cut 
Grocery Bills by 
Planting Sunrise 




and quality as compared with Latham.” 
Hardiness and Resistance to Disease | 
Dr. Geo. M. Darrow and Prof. J. Harold Clark 
Describe the new SUNRISE raspberry in U. S. Dept. of Agriculture Circular 
No. 397. SUNRISE is a cross between Ranere and Latham. 
About the hardiness and resistance to disease they say: ‘““The SUNRISE has 
shown resistance to low temperature in midwinter, having come through the winter 
of 1933-34 at New Brunswick, New Jersey, with practically no injury whereas Latham 
and some other varieties were severely injured. 
“In the winter of 1938-39 in southern New Jersey, the SUNRISE was injured less 
than either Latham or Ranere by a sudden drop in temperature after a very late 
growing season. The resistance of SUNRISE to leaf curl and cane diseases is prob- 
ably an important factor in its ability to withstand low temperature. It has been 
more resistant than Latham to anthracnose, leaf spot, and spur blight.” 
Early Berries and Long Season Make Sunrise Ideal 
Home Berry 
PROFESSOR CLARK of the New Jersey Experiment Station writes June 30, 
1942: “The special value of SUNRISE is its earliness. This year it was ready for 
first picking June 8, Chief on June 19, and Latham on June 23. Our earliest com- 
mercial variety has been Ranere which was ready to pick this year on June 15. 









“SUNRISE has a very long picking season here in New Jersey because it produces - 
a number of long shoots which come from buds near the base of the canes which 
are much later than the fruiting laterals towards the tips of the canes. In most cases 
SUNRISE will continue to produce some fruit even after Latham is practically 
finished.” 
Early Sunrise Brings Top Price On Market 
PROFESSOR J. HAROLD CLARK wrote in a recent issue of the New 
Jersey Horticultural Society News: “The Sunrise raspberry created more in- 
terest in southern New Jersey this year than it has any year since it\was intro- 
duced. Sales by commission men in New York ran as high as 60c a pint. Ree 
Sunrise ripens about ten days ahead of Latham.” 
Good Judgment Recommends 
Sunrise 
These comments from competent and practical 
men are evidence that this new SUNRISE which 
has been under test and observation by the U. S. 
Dept. of Agriculture since 1923 combines the nec- 
essary characteristics of a successful berry—EARLI- 
NESS and HIGH QUALITY of fruit, HARDI- 
NESS and RESISTANCE to DISEASE. 
Prices 
Page 14 
Plant SUNRISE 
for Home or for Market 
[17] 
Eatra Earty! 
RED RASPBERRY 
U. S. Dept. of Agriculture says of SUNRISE: 
“Of most importance from the standpoint of the practical grower per- 
haps, are the hardiness and resistance to disease of the plants, the earliness 
and larger size of berry as compared with Ranere, and the better texture 

Extra 2uatily / 

Fruit Growers 
Make Extra Money 
Planting Sunrise 
Better Texture and Quality 
U. S. Circular 397 describes the quality of SUNRISE 
as follows: The drupelets are small, making the berry more 
attractive than Latham. The color is bright red but turns 
dark red on ripening . . . the berries pick easily. They 
are firm, fine textured, juicy, non-crumbly, mild sub-acid 
in flavor with a good raspberry aroma, and better in quality 
than Latham, and better than Ranere under some condi 
tions. 
Earliness and Large Size 
Quoting further from U. S. Circular 397 about SUN- 
RISE: ‘The berries ripen in New Jersey about two days 
before Ranere. In size they are intermediate between 
Ranere and Latham but are nearer the size of Latham.” 
Official records of picking dates show SUNRISE to be 
10 to 16 days earlier than Latham. 
SUNRISE is 
Easy to Grow 
Easy to Eat 
Easy to Pick 
Easy to Sell 
