PAUL J. HOWARD’S 
California Flowerland 
PAUL J. HOWARD’S ROSE BUSHES are noted for their extreme 
vigor and robust growth. The carefully selected bud-wood is grown 
on special root stocks which impart extra strength to the tops. We 
select two-year-old bushes which have made the greatest develop- 
ment, so they will become readily established in the rose garden, 
ready to bloom a few weeks after planting. 
ESTABLISHED ROSES 
For planting throughout the year, and when dormant-roses are not available 
(April to December) these superior large bushes are planted in especially 
prepared soil, in 5-gallon tins. These larger bushes may be selected in full 
bloom. From them you may gather flowers for your table immediately. 
Because of weight and bulk, these established Roses are practical only for 
local truck delivery, or “‘Cash and Carry.” 
PRICES OF ESTABLISHED ROSES 
Listed Price (Bare root) $1.00 Established Price in 5-gal. Tins $2.50 
Listed Price (Bare root) $1.25 &$1.50 Established Price in 5-gal. Tins $2.75 
Listed Price (Bare root) $2.00 Established Price in 5-gal. Tins $3.50 

a: 
i all ES 
Just a corner of our famous 
GARDEN OF 1000 ROSES, where 
hundreds of Roses, old and new, 
are being grown for trial and dis- 
play. One of the many great at- 
tractions at California Flowerland. 
CONTRAST. (Patented) Beautifully formed flowers, 
vermilion scarlet inside, underside bronze _ gold. 
Color varies from vermilion to rich rose at different 
seasons, but it is always beautiful and fragrant. Up- 
right, strong healthy bushes, free flowering. ....$1.00 
ANGELS MATEU. (Patented) This variety has 
attracted much attention in our Display 
Garden, because of its luscious bright or- 
ange-rose color and its unusually large, full 
petalled blooms. Deliciously fragrant.. .$1.25 

ANZAC. A new rose of great vigor that will Color Illustration on page 15 
peta plezsuLeg outay oar cUip edict COUNTESS VANDAL. One of the finest pink roses, 
of fifty waxen petals, steeped in coral and 
washed with gold, that expand into per- 
fectly formed blossoms of coral rose and 
long tapering buds of salmon pink and copper, open 
into large fragrant flowers of rose, salmon and gold. 
HARLOTTE 
RMSTRONG, $1.50 gold. Excellent stems for cutting. aoa . $1.50 Long stemmed, keeps Well oie stir sued cen retrace eee $1.25 
APRICOT QUEEN. (Patented) 1940 All CRIMSON GLORY. (Patented) One of the best red 
America Rose Selection. Orange and apri- roses, free flowering, vigorous. Large urn-shaped 
cot at base of petals merging to salmon buds open to flowers of intensely vivid crimson, 
rose in the fully developed bloom, give a shaded déep‘redi0 cat eee ee ne ee $1.50 
lovely combination of colors. The beautiful 
long pointed buds and fragrant open DAINTY BESS. Single blush pink with crimson stamens; 
flowers, with well placed petals of great delicately beautiful, lasting. eo: ethe 6 sate Yorue fol tells (eh<ieliontn $1.00 
substance, are exceptionally long lasting. $1.25 
DAME EDITH HELEN. Full, large fragrant deep pink, 
CALEDONIA. One of the most popular white one of the most beautiful roses grown. ........ $1.00 
roses, very large and double.......... $1.00 
DOUGLAS MacARTHUR. Long, beautifully shaped buds 
on long stems open slowly into glorious flowers of 
rose, gold, and salmon. Has all the beauty of the 
old variety, Los Angeles, but the strong healthy 
bushes require no coddling, send up great quantities 
of shoots clothed with dark green foliage. A rose 
that will be with us for many years. .......... $1.50 
CALIFORNIA. (Patented) This is in every 
way the most sensational rose in our gar- 
dens. The large bushes that line our drive- 
way are a constant source of amazement 
to visitors from all over the country. So 
freely does it bloom that it simply covers 
itself’ with great blooms of ruddy orange 
and gold. The petals are thick and lasting, 
and as a cut flower it is magnificent, 
whether in bud or open bloom. No other 
rose we know blooms so freely at one time, 
Color Illustration on page 13 
ECLIPSE. (Patented) Long streamlined buds of golden 
yellow without any shading. A lovely graceful cut 
and still continuously produces quantities Flower, 2 eee tee nee ee ee eee we ene $1.50 
of long stemmed flowers even in winter. $1.50 E. G. HILL. One of the most popular red roses, free 
All America Winner, 1940 flowering; fragrant. 3... os si ies eee $1.00 
CHARLOTTE ARMSTRONG.  (Pat- 
ented) All America Award 1941. 
CALIFORNIA pel ia 
Amazingly free ee 
Long slender buds of blood red open bleaningeieso 
into fine double flowers of brilliant 
red in cool weather, cherry rose in 
hot weather. The long stemmed 
blooms are ideal for cutting, because 
they open slowly, are beautiful until the 
last petals drop. Plant is strong, upright 
in growth, with luxurious, disease-resist- 
ing foliage, and extremely free flowering. 
We consider Charlotte Armstrong one of 
the finest roses ever introduced. ..... $1.50 
COMMANDO. (1945 Novelty) A grand new 
rose that will win its way in any country. 
It has beautiful buds and full blooms a 
little like Louise Catherine Breslau, but 
more orange-buff and less pink, a charm- 
ing color tone. The bushes are fine and 
StrOM Set sratene citohe seen aeetc tn, wee obs ae ae $1.50 
CONDESA DE SASTAGO. Brilliant two-toned 
rose, glowing orange scarlet inside and 
bright yellow on reverse side, heavily tex- 
furedsanGgernastanitar seit east) Vee eae $1.00 
Page 12 

